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Engage! Conference and Expo® 2011, February 15-16, 2011 at the Javits Convention Center in New York City, is the definitive event for companies eager to reach constantly connected consumers. Our 2011 show focuses on "user engagement everywhere." Sessions focus on social games, app development, digital monetization strategies, video games, mobile devices, digital kids, marketing strategies, location based services, gamification and more.

Engage NY 2010 covered the critical information you need to deeply connect with and generate revenue from youth and parents online and on mobile devices. Coverage included social games, virtual goods, virtual worlds, branded apps and online-offline toys.

Conference Tracks:
  - Toys & Online
  - Online Games & Virtual Worlds
  - Technology Platforms
  - Virtual Goods Conference

Audio recordings of sessions are online.

Engage! brings together the leaders from the technology, toy, game and entertainment industries and provides critical cross-industry learning and valuable new business partnership and networking opportunities. This is where you find knowledge, contacts and business. In 2010 Engage runs concurrently with Toy Fair.

  Engage! Conference Program

Join 100 engaging speakers delivering 32 intense sessions. The program delivers key insight into new monetization strategies, proven ways to strengthen customer relationships, and essential marketing solutions to maximize reach. The conference includes 4 major tracks: Toys and Online; Online Games and Virtual Worlds; Technology Platforms and Virtual Goods.

   Engage! Tradeshow Floor

Our tradeshow floor provides key demonstrations of the latest tools, technologies, products, and services being used in building virtual worlds, the immersive web and interactive entertainment. All Toy Fair attendees have full access to the Engage! Expo exhibit floor.

   Register Now to Save

Online Registration at is open until February 12th. Online registration is $795. Onsite registration at the event is $1,295. Expo-Only passes, good for both Engage! Expo and Toy Fair, are available for $100.

   Engage Passport

Engage! Passport is the social network exclusively for Engage! Expo attendees. Passport allows you to find people who share your similar interests. Connect with them now you to make your show experience a more profitable one.

 
   Conference Keynotes
 

Will Wright
Founder and Chief Executive

Stupid Fun Club
Creator, Spore & The Sims
Through his SimCity, The Sims, and Spore game franchises created at Electronic Arts, Will generated over $1 billion dollars of value. His sights are now on toys. [more]
[MP3 Recording] [Powerpoint presentation]
[video 1 from presentation]
[video 2 from presentation]
[video 3 from presentation]

Lane Merrifield
Executive Vice President
Disney Online Studios

Co-Founder and General Manager, Club Penguin
In addition to Club Penguin, Lane also oversees the development for all of The Walt Disney Company’s virtual worlds including the soon to be launched World of Cars Online. [more]
[MP3 Recording]

Natalie Hornsby
VP of Marketing
Cepia LLC
Creators of Zhu Zhu Pets

How does a brand new toy go from obscurity to phenomenon in half a year? Natalie has been the driving force behind the marketing and branding of Zhu Zhu Pets.   [more]
[MP3 Recording] [powerpoint presentation]

Tor Sirset
Vice President of Marketing Girls/Preschool
Bandai America Inc.

Bandai is expanding to the girls category and integrating of online into the majority of these toys. Come hear how the Internet plays an increasingly important role in the crafting and marketing of toys.  [more]
[MP3 Recording]

   Confirmed Speakers

Engage! Expo features world-class speakers knowledgeable in all aspects of engagement online. The following speakers are confirmed.  Check our twitter stream for regular updates.

The following speakers are confirmed as of February 3, 2010: 

Peter D. Adkison, CEO, Hidden City Games, Bella Sara
Julia Angwin, Technology Editor, The Wall Street Journal
Cliff Annicelli, Editor In Chief, Playthings
Maria Bailey, CEO, BSM Media
Brian Balfour, VP Production, Viximo
Michael Bellavia, President, Animax Entertainment
Guy Bendov, Head of Business Development and Marketing, Shidonni LTD
Kevin Barenblat, CEO, Context Optional
Woody Benson, Partner, Prism Ventures
Chris Bergstresser, CEO and Co-founder, Vector Entertainment, Inc.
James M. Bower PhD, Chairman of the Board and CEO Numedeon Inc., Founders of Whyville.net
Cynthia Breazeal, Associate Professor of Media Arts and Sciences, MIT Media Lab
Warren Buckleitner, Publisher, Children’s Technology Review
Daniel Buelhoff, Head of Business Development & Community Management, sMeet
Melinda Byerley, General Manager, Marketplaces, Linden Lab
John Cahill, President & CEO, Meez
Michael Cai, Vice President of Video Games, Interpret
Jorian Clarke, CEO, Circle1Network
Rich Cleveland, Sr. Director Marketing, Digital Media and Gaming, Hasbro
Matt Cullen, Marketing Manager, National Football League
Kevin Dasch, Vice President of Finance and Business Development, IMVU Inc.
Greg Davis, Vice President, Community Developent, Total Immersion
Jack Dearnbarger, Sr. Business Development / Digital Strategist, Blockdot
Renata Dionello, Director, Consumer Business Development, PayPal
David J. Etling, Vice President, Incomm
Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop
Anita Frazier, Industry Analyst, Toys & Video Games, NPD Group
James Gatto, IP Practice Section Leader, Pillsbury Winthrop Shaw Pittman LLP
Richard Gottlieb, President, Richard Gottlieb's USA Toy Experts, LLC
Barry Gilbert, VP & Research Director, Strategy Analytics
Michael Gold, CEO, Electrotank
Kevin Grant, SVP Sales, BOKU
Steve Grimes, Chief Digital Officer, The Topps Company, Inc.
Sherry Gunther, Founder, Masher Media, MyMiniPeeps
Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.
Mark Hansen, Director of Business Development, LEGO Group & Project Lead, LEGO Universe
Mike Haswell, VP, Business and Legal Affairs, Jambool, Inc.
Gene Hoffman, Jr., Chairman and Chief Executive Officer, Vindicia
Charles Edward Hudson, Vice President, Business Development, Serious Business
Dave Finnegan, Chief Supply Chain and InBearmation (Information) Officer, Build-A-Bear Workshop
Josh Fisher, Executive Producer, Brandissimo
Natalie Hornsby, VP of Marketing, Cepia LLC (Zhu Zhu Pets)
Teemu Huuhtanen, Executive VP, Sulake Corp., President, North America, Sulake Inc.
Joe Hyrkin, Entrepreneur in Residence, Trinity Ventures
James Jones, VP, Creative Production, Digital Media and Gaming, Hasbro
Sean F. Kane, Esq., Attorney, Consultant, Kane & Associates LLC
Jouni Keranen, Founder and President, iLemon
Pierre Le Lann, Co-CEO, TribalNova
Nicole Lazzaro, Founder and President, XEODesign, Inc.
Sam Lewis, System Design, ZeniMax Online Studios
Jeremy Liew, Managing Director, Lightspeed Venture Partners
Ingo Lippert, Co-founder, mopay
Tamara Littleton, CEO, eModeration
David Lord, CEO, Knowledge Adventure
Joe Lawandus, President, Smith & Tinker
Margaret Mackenzie, COO, BOKU
David Marcus, CEO and Founder, Zong
Phyllis H. Marcus, senior attorney, Div of Advertising Practices, FTC's COPPA lead
Krista Marks, General Manager, Disney Online Kerpoof Studios
Peter Marx, Vice President of Production & Technology, Mattel
Sean McGowan, Managing Director, Needham & Company
Ryan McIntyre, Managing Director, Foundry Group
Laralyn McWilliams, Creative Director, Free Realms, Sony Online Entertainment
Karl Mehta, Co-Founder & CEO, PlaySpan
Ravi Mehta, VP of Products, Viximo
Lane Merrifield, EVP, Disney Online Studios, Co-Founder and General Manager, Club Penguin
Mattias Miksche, CEO, Stardoll
Michael Müller, CEO, Paysafecard
Oliver Mitchell, Founder, Robotgalaxy
Nic Mitham, CEO, KZero Worldswide
Sheetal Nehra, CEO, Surfpin
Cynthia Neiman, Vice President, Marketing & Business Development Mattel Digital Network
Izzy Neis, Director of User Engagement, Gazillion Entertainment
Jason Oberfest, Vice President of Social Applications, Ngmoco
Jacques Panis, Founder and CEO, Webosaurs
Michelle Paolino, Senior Marketing Director, Hasbro
Brian Parlotto, Senior Vice President of Products and International, INCOMM
Nathan Pearce, Director of Skunkworks, Sony Online Entertainment
Michael Pinkerton, COO, Metaverse Mod Squad
Joi Podgorny, Director of Community Engagement, Smart Bomb Interactive
Marty Poulin, CEO, ShadyLogic Studios
Katja Presnal, Community Manager, Collective Bias
Amy Pritchard, CEO, Metaverse Mod Squad
Reyne Rice, Trend Specialist, Media Spokesperson, Toy Industry Association
Jason Robar, Vice President, The Amazing Society - A Gazillion Entertainment Game Studio
Mihir Shah, Chief Revenue Officer, Offerpal
Ryan Seabury, Creative Director, LEGO Universe & Founder, NetDevil
Jesse Soleil, Vice President, Emerging Media and Technology, eScholastic
Elliot Solomon, Director of Business Development, Disney Online Studios
Ted C. Sorom, CEO, Rixty, Inc.
Kris Soumas, Head of Games, A&E Television Networks
Scott Traylor, CEO and Founder, 360KID
Mike Trigg, VP of Marketing, Hi5
Wade Tinney, CEO, Large Animal Games
Jean-Francois (Jeff) Tremblay, VP Business Development, Frima Studio
Margaret Wallace, CEO, Playmatics
John Vechey, Co-Founder, PopCap Games
Greg Verdino, Vice President, Strategy & Solutions, Powered, Inc.
Jordan Weisman, CEO and Founder, Smith and Tinker
Carlin West, Executive VP, Acquisitions & Development,  4Kids Entertainment, Inc.
Ron Williams, CEO, Zeevex
Jason Willig, Sr. Director & Group Business Manager, Hasbro Division at Electronic Arts
Tim Williams, VP Sales and Marketing, Engage Digital Media
Fred Wilson, Managing Partner, Union Square Ventures
Will Wright, Founder and Chief Executive, Stupid Fun Club, Creator of Spore and The Sims
Susan Wu, CEO & Co-Founder, ohai
George Zaloom, Founder & CEO, FaceChipz distributed by Hooga Loo Toys

Nobody under the age of 18 is permitted on the show floor.

 

Copyright © 2003 - 2010 Engage Digital Media. All rights reserved.  Engage!, Engage Digital, Engage! Expo, Engage! Passport, Engage! Digital Media and Engage! Insider, 3D TLC Conference, 3D TLC, 3D Training, Learning and Collaboration, Digital Law Conference, Virtual Goods Conference are trademarks of Engage Digital Media.  P.O. Box 200489, Austin, TX 78613.   www.EngageDigitalMedia.com