Why Attend Engage! Expo

The 4th annual Engage! Expo takes place February 16-17, 2010 at the Javits Convention Center alongside Toy Fair 2010.

Kid, tween and teen entertainment play patterns are changing as they become more digital and move away from traditional toys and media. It's imperative that toy companies, youth entertainment companies and brands learn how to integrate digital technologies into their product lines.

Engage! offers both a full conference program and an exhibit hall, providing an environment that offers critical education on the evolution of this marketplace and networking opportunities between technology companies and owners of youth-oriented brands.

About the Engage! Conference

The Engage! conference of panels, presentations, and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind engaging kids, youth and parents online. The program delivers key insight into new monetization strategies, proven ways to strengthen customer relationships, and essential marketing solutions to maximize reach.

The conference includes 4 major tracks: Toys and Online; Online Games and Virtual Worlds; Technology Platforms and Virtual Goods and provides excellent peer networking opportunities.

About the Engage! Expo

The Engage! Expo exhibit hall places leading technology solution providers in front of the biggest names in the toy industry and children's entertainment business, who need to evolve and establish "digital play" and engaging development and product expertise.

The Engage! Expo exhibit hall provides key demonstrations of the latest tools, technologies and services being used to build and monetize social games, virtual worlds, web-connected and wireless-connected toys, mobile applications, youth web sites, and interactive entertainment. Engage! allows companies to test drive new technologies in an efficient way -- rather than spending weeks and months on conference calls and meeting with vendors. Through a partnership between Engage! and Toy Fair, the full 25,000 attendees registered for either show will have full access to both show expo floors. For more details on the Engage! / Toy Fair partnership please read the FAQ.

Target Engage! @ Toy Fair audience includes companies with products or services geared toward kids and tweens: including toys companies, entertainment companies, youth brands and consumer brands and their agencies. The Engage! and Toy Fair will bring together more than 25,000 attendees, including 1,000 members of the media.  

Engage Expo is the only event that brings you the critical information you need to capitalize on this trend.

Engage! and Toy Fair 

Through our partnership with the Toy Industry Association, operator of Toy Fair, all Engage! Expo 2010 attendees have access to the Toy Fair exhibit floor. In return, all Toy Fair attendees have full access to the Engage! Expo exhibit floor. Toy Fair includes over 25,000 attendees and 1,000 global media representatives. Attendees will be able to view 100,000 products with over 7,000 never before seen in the world.

Toy Fair is where the toy industry industry gathers.  With this new partnership Engage! attendees now have an unprecedented opportunity to network and get business done with senior executives from the toy industry.

Nobody under the age of 18 is permitted on the show floor.