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Upcoming Events
- iPad Game Summit - June 28 - San Francisco
- Virtual Goods Conference - September 14, 2010 - San Francisco 
- Engage! Conference and Expo 2011 - February 15-16, 2011 - New York City

Engage! Conference Schedule

Our conference of panels, presentations, and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind the the most successful techniques to engage, generate revenue from and market to youth online. The conference includes 4 tracks: Toys and Online; Online Games and Virtual Worlds; Technology Platforms and Virtual Goods.

- iPad Game Summit - June 28 - San Francisco
- Virtual Goods Conference - September 14, 2010 - San Francisco 
- Engage! Conference and Expo 2011 - February 15-16, 2011 - New York City

Audio recordings of all sessions are available below:

Tuesday, February 16, 2010

8:00 am
9:00 am
Registration and Networking Breakfast
9:00 am
10:00am
10:00 am
10:15 am
Networking and Exhibit Hall Break
Toys and Online Online Games & Virtual Worlds Virtual Goods Conference Technology Platforms
10:15 am
11:15 am
Predictions for
the Future of Play
[MP3 Recording]
Virtual Worlds and Games by the Numbers: A Look at Market Research
[MP3 Recording]
Trends in Virtual Goods and Payment Solutions
[MP3 Recording]
Adding A Powerful Online Presence To An Existing Offline Brand
[MP3 Recording]
11:15 am
12:00 pm
Closing the Loop: Game Changing Toys and the Secret of their Success
[MP3 Recording]
Monetization Strategies:
What's Working Today
[MP3 Recording]
Digital Kids and the Rise of Retail Game Cards
[MP3 Recording]
The Tactical Perspective:
A Best Practices Checklist
[MP3 Recording]
12:00 pm
1:00 pm
Lunch Break and Exhibit Hall Break
1:00 pm
2:00 pm
Keynote: Lane Merrifield, Executive Vice President, Disney Online Studios
Co-Founder and General Manager, Club Penguin
[MP3 Recording]
2:00 pm
2:30 pm
Networking and Exhibit Hall Break
2:30 pm
3:30 pm
Leveraging the Web: Connecting Kids' Online Worlds to Offline Toys
[MP3 Recording]
Tapping into the
Emotional Triggers of Consumers
[MP3 Recording]
Case Studies from
the Digital Frontier
[MP3 Recording]
User Generated Online Content for Kids:
Freedom vs. Safety
[MP3 Recording]
3:30 pm
4:30 pm
A Focus Group with the Kids:
What Are They Playing, Where are They Spending?
[MP3 Recording]
Adapting to Customers' Preferences: Best Practices for Keeping Your Online World Running, After You've Launched
[MP3 Recording]
Taking Your Brand to iPhone, Facebook and Other Online Platforms
[MP3 Recording]
Developing A Dynamic and Engaging Online Play Strategy On a Budget
[MP3 Recording]
4:30 pm
6:00 pm
Conference Reception

Conference Schedule - Wednesday, February 17, 2010

8:00 am
9:00 am
Registration and Networking Breakfast
9:00 am
10:00am
10:00 am
10:15 am
Networking and Exhibit Hall Break
Toys and Online Online Games and Virtual Worlds Virtual Goods Conference
10:15 am
11:15 am
Investing in Online Worlds and Toys: Venture Capitalists Talk About Where They Are Investing and Why
[MP3 Recording]
Engaging Through Narration, Character Development, and Story
[MP3 Recording]
Digital Goods: How to
Generate Revenue from
Virtual Items and Microtransactions

[MP3 Recording]
11:15 am
12:00 pm
It's the Activity Stupid:
Keeping Kids and Tweens Engaged
[MP3 Recording]
Television and Online:
Giving a Successful TV Brand
its Virtual World Legs
[MP3 Recording]
Prepaid Cards and
Mobile Payment Solutions
[MP3 Recording]
12:00 pm
1:00 pm
Lunch Break and Exhibit Hall Break
1:00 pm
2:00 pm
Keynote:  Tor Sirset, Vice President of Marketing Girls/Preschool
Bandai America Incorporated
[MP3 Recording]
2:00 pm
2:30 pm
Networking and Exhibit Hall Break
2:30 pm
3:30 pm
Marketing in the Digital Age: Mommy Bloggers, Twitterers and Kids
[MP3 Recording]
Success Case Study:
- Lego/NetDevil - Lego Universe

[MP3 Recording]
Getting Paid: Payment Systems
That Power Virtual Goods
[MP3 Recording]
3:30 pm
4:30 pm
Innovations in Toys,
Games and Beyond
[MP3 Recording]
Safety in Online Worlds: How the Federal Trade Commission Sees It
[MP3 Recording]
Apps, Games and Goods:
What Has Worked, What Hasn't?
[MP3 Recording]
4:30 pm
5:00 pm
Conference Concludes - Networking and Exhibit Hall

 

 

 

 

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