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Toys and Online  |  Online Games & Virtual Worlds  |  Virtual Goods  |  Technology Platforms  |  At-A-Glance

Join us in San Francisco for the next Virtual Goods Conference - September 14th.  Details coming soon.

Virtual Goods Conference @ Engage! Expo Schedule

Virtual Goods are generating millions in revenues and have been described as the perfect business: charging real money for digital products that may not exist in the real world. This 2-day conference at Engage! gives you the inside scoop on the "real", the "hype" and how you can capitalize on virtual goods, virtual items and microtransactions.  This track goes deep into the subject of virtual goods but also, keep in mind, that the subject of virtual goods certainly surfacees in the Online Games and Virtual Worlds track as well.

Tuesday, February 16, 2010

8:00 am
9:00 am

Registration for Expo and Conference Attendees
Networking Breakfast - Conference Attendees Only

9:00 am
10:00 am

Keynote:  The Evolution of Entertainment, A Toy's Place
Will Wright, Founder and Chief Executive, Stupid Fun Club
Creator of Spore and The Sims

Will Wright's presentation will will look at toys, play, and the product development process from a new perspective going forward. Through his SimCity, The Sims, and Spore game franchises created at Electronic Arts, Will generated over $1 billion dollars of value. At Stupid Fun Club, a design studio Will maintained throughout his career as chief designer at Maxis Studios and Electronic Arts, advanced toy designs are among Will's primary focus. 

10:00 am
10:15 am

Networking and Exhibit Hall Break

10:15 am
11:15 am

Trends in Virtual Goods and Payment Solutions
What monetization strategies are working best today? What's the impact of secondary markets on the value of virtual goods? How are external regulations affecting business models? What are consumers buying? Are there remaining lessons to learn from Asia? This session will look at recent data, trends, and models that are maximizing ROI today – and are likely to impact the virtual goods space in the year ahead.
Renata Dionello, Director, Consumer Business Development, PayPal
Melinda Byerley, General Manager, Marketplaces, Linden Lab
Gene Hoffman, Jr., Chairman and Chief Executive Officer, Vindicia
Ravi Mehta, VP of Products, Viximo (moderator)
Margaret Mackenzie, COO, BOKU
Anya Shapina, Vice President of Business Development, Peanut Labs Media

11:15 am
12:00 pm

Digital Kids and the Rise of Retail Game Cards
This 21st century marriage of online gaming & retail game cards was a booming market segment in 2009. This panel of industry experts covers the current trends and provides insight into what is coming next in social gaming and retail game cards.
Kevin Dasch, Vice President of Finance and Business Development, IMVU Inc.
Ron Williams, CEO, Zeevex
Elliot Solomon, Director of Business Development, Disney Online Studios
David J. Etling, Vice President, Incomm (moderator)

12:00 pm
1:00 pm
 

Lunch and Exhibit Hall Break

1:00 pm
2:00 pm

Keynote:  Lane Merrifield
                Executive Vice President, Disney Online Studios
                Co-Founder and General Manager, Club Penguin

Since Club Penguin's inception, Lane has led the management, operations and business strategy for Club Penguin out of the studio’s headquarters in Kelowna, British Columbia, Canada. In addition to Club Penguin, Lane also oversees the development for all of The Walt Disney Company’s virtual worlds including Disney's Toontown Online, Disney Fairies Pixie Hollow, Pirates of the Caribbean Online and the upcoming Disney/Pixar The World of Cars Online.
2:00 pm
2:30 pm
Networking and Exhibit Hall Break
2:30 pm
3:30 pm

Case Studies from the Digital Frontier
This session covers more ground in one hour than three normally aspirated session. Complex topics boiled down to deliver what you really need to know.
- Tim Williams, VP Sales and Marketing, Engage Digital Media

Chinese market at a glance
Learn what is really going on and why you can’t believe everything you read.
- Jouni Keranen, Founder and President, iLemon

Virtual Law
Covers the latest legal developments effecting your avatars and virtual goods.
 - James Gatto, IP Practice Section Leader, Pillsbury Winthrop Shaw Pittman LLP

Online/OffLine
Learn more about the virtual components of an off-line product launch.
- Jack Dearnbarger, Sr. Business Development / Digital Strategist, Blockdot

3:30 pm
4:30 pm

Taking Your Brand to iPhone, Facebook and Other Online Platforms
Emerging platforms including the iPhone and Facebook are opening up new markets to intellectual property owners, but the opportunities are vastly different from the longstanding norms that guided earlier online strategies. It takes a new understanding of customer expectations as well as an appreciation of the limitations inherent in each of these new platforms. Understand concepts such as media-as-service, viral spread, and "Casual 2.0" -- not just as terms of art, but as substantive entry points your company can exploit to retain your existing customer base as well use to reach and engage new ones. Hear from stakeholders in these new platforms, tech-forward content owners willing to share current strategy and success stories, and industry analysts with an eye toward present and future markets.
Kevin Barenblat, CEO, Context Optional (moderator)
John Vechey, Co-Founder, PopCap Games 
Jason Oberfest, Vice President of Social Applications, Ngmoco
Lauren Bigalow, COO, Wee World

4:30 pm
5:00 pm

Conference Reception - Conference Attendees Only

 

Virtual Goods - Wednesday, February 17, 2010

8:00 am
9:00 am

Registration for Expo and Conference Attendees
Networking Breakfast - Conference Attendees Only

9:00 am
10:00 am

Keynote:  Natalie Hornsby
                VP of Marketing
                Cepia LLC - Creators of Zhu Zhu Pets

How does a brand new toy go from obscurity to phenomenon in half a year? As the Vice President of Marketing at Cepia, the company that makes the toy, 24-year-old Natalie has been the driving force behind the marketing and branding of Zhu Zhu Pets.

10:00 am
10:15 am

Networking and Exhibit Hall Break

10:15 am
11:15 am

Digital Goods: How to Generate Revenue from Virtual Items and Microtransactions
Virtual goods are proving to be a booming and now widely accepted way to monetize online brands, but how do you take advantage of this new revenue model? How do you get a virtual goods solution up and running? How do you price goods? What items are best created by the brand owner and what items is the community best-suited to develop? How does distribution take place? How are items priced, how are fees collected, and how does one avoid fraud? Whether you are looking for a partnered platform solution or a do-it-yourself strategy, there are proven paths toward success as well as pitfalls to avoid. This session presents a nuts and bolts introduction behind the most common, most tested, and most reliable virtual goods strategies in play today.
Margaret Wallace, CEO, Playmatics (moderator)
Charles Edward Hudson, Vice President, Business Development, Serious Business
Kevin Dasch, Vice President of Finance and Business Development, IMVU Inc.
Wade Tinney, CEO, Large Animal Games

11:15 am
12:00 pm

Prepaid Cards and Mobile Payment Solutions
As virtual goods take off across a broad spectrum of buyers, business models and payment schemes are developing to facilitate monetization and ROI. One of the fastest-growing categories of the virtual goods ecosystem is prepaid cards and mobile pay. Hear what companies on the leading edge of payment solutions have to say about consumer buying habits and trends, and the solutions being developed to capture revenue an entire industry can share in.
Ingo Lippert, Co-founder, mopay
David Marcus, CEO and Founder, Zong
Michael Müller, CEO, Paysafecard
Brian Parlotto, Senior Vice President of Products and International, INCOMM
Ted C. Sorom, CEO, Rixty, Inc.
Kris Soumas, Head of Games, A&E Television Networks (moderator)

12:00 pm
1:00 pm
 

Lunch and Exhibit Hall Break

1:00 pm
2:00 pm

Keynote:  Tor Sirset
                Vice President of Marketing Girls/Preschool
                Bandai America Incorporated

Bandai is expanding its dominance in the boys market to the girls category. Core to that effort is the integration of online elements into the majority of these toys. Core to that effort is the integration of online elements into the majority of these toys. In an engaging onstage interview, Tor Sirset will discuss the strategy behind this rollout and how the Internet plays an increasingly important role in the crafting and marketing of toys.

2:00 pm
2:30 pm
Networking and Exhibit Hall Break
2:30 pm
3:30 pm

Getting Paid: Payment Systems That Power Virtual Goods
Monetization strategies come in all shapes and sizes -- credit cards, virtual currencies, proprietary credits, universal game cards, Paypal, those that are tied to mobile carrier networks, and those that tap SMS are some of the ways consumers pay for online entertainment. This session will present the various payment schemes available to online brands as well as developing models and help attendees make the right choice among competing payment systems. From determining acceptable payment types to combating fraud, this panel will scrutinize critical issues in creating a monetization solution that's right for your online business today. Whether it's a virtual world, social media campaign, or virtual goods economy that supports your business, this session will help you take the first step required to build or implement a payment solution that supports your brand online.
Karl Mehta, Co-Founder & CEO, PlaySpan
Mike Haswell, VP, Business and Legal Affairs, Jambool, Inc.
Sheetal Nehra, CEO, Surfpin
Kurt Davis, VP of Business Development, BOKU
Renata Dionello, Director, Consumer Business Development, PayPal  (moderator)

3:30 pm
4:30 pm

Apps, Games and Goods - What Has Worked, What Hasn't?
There's no one-size-fits-all solution to growing virtual goods revenues inside social gaming and casual game networks. From direct pay and offers to new strategies yet announced, this session brings together some of the industry's most successful players and asks: what's worked until now and how are you adapting to consumer demands and industry expectations for the near and long-term?
Joe Hyrkin, Entrepreneur in Residence, Trinity Ventures (moderator)
Mike Trigg, VP of Marketing, Hi5
Mihir Shah, Chief Revenue Officer, Offerpal
Brian Balfour, VP Production, Viximo
Adam Caplan, VP of Virtual Currency, Super Rewards

Tracks:

ar ar Schedule At-A-Glance

ar Toys and Online
ar Online Games & Virtual Worlds
ar Virtual Goods
ar Technology Platforms

 

 

 

 

 

 

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