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Kevin Barenblat
Context Optional

Kevin Barenblat is co-founder and CEO of Context Optional, a social marketing firm leading brands in marketing and consumer promotions across social networks. Over thirty Fortune 500 companies such as Absolut, Digitas, Hearst, Microsoft, Ogilvy, and OpenTable have partnered with Context Optional to connect with customers across Facebook, Twitter, YouTube, and the iPhone.

After graduating from Stanford with an engineering degree Kevin worked at Boston Consulting Group, a leading strategy consulting firm. He then earned an MBA from Harvard Business School before taking on strategy and marketing roles for start-up companies in the San Francisco Bay area. Kevin often speaks on successful social marketing strategy and tactics for branded engagement at events such as Ad:Tech, O’Reilly’s Web 2.0, MediaPost’s OMMA, and Digital Hollywood.  







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