Michael Bellavia
President
Animax Entertainment

Michael Bellavia is President of Animax Entertainment, www.animaxent.com an award-winning full-service creative agency specializing in producing character-driven and storyline-rich content for all screens. Since Animax was founded, Michael has helped shape the company into a leader in convergent media. An Emmy Award-winning producer, Michael has produced or executive produced all of Animax's TV shows, DVDs, websites, virtual worlds, games, mobile apps, and a range of other entertainment based social media. Michael played an instrumental role in launching the first social media campaign for Kodak called Ink is It. He has also worked with some of the top advertising agencies including Ketchum and Initiative; studios including Warner Bros. and Disney, and brands such as BestBuy, AT&T, Carls Jr. / Hardees and more. He is on the Board of Delegates for the New Media Council of the Producers Guild of America, a mentor for AFI's Digital Content Lab, and has spoken at Ad-Tech, OMMA, Virtual Worlds Summit, the UK's e-com Law, NAB, and KidScreen on a variety of interactive marketing related topics and trends.