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Owned and operated by



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Michael Cai
Vice President of Video Games
Interpret
Michael Cai serves as Vice President of Video Games for Interpret, a
leading media and technology research firm. He leads the company’s
gaming vertical, providing a wide variety of market research and
analysis products to help clients gain a comprehensive understanding of
consumer gaming habits and interest and make strategic decisions. Prior
to joining Interpret, Cai served as Director of Digital Media and Gaming
for Parks Associates. During his tenure with Parks Associates, Cai
established and grew its gaming coverage practice and led a research
team to provide syndicated and custom research for digital media, gaming
and service provider industries.
Cai has authored and managed more than 30 industry reports and custom
research projects and has presented his findings at such high-profile
events as Game Developer’s Conference, E3, Consumer Electronics Show,
Digital Hollywood, Virtual Worlds Expo, and The New York Games
Conference.
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