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Reyne Rice
Trend Specialist, Media Spokesperson
Toy Industry Association

Renye Rice, Trends Specialist, Consultant, and Media Spokesperson for the TIA. For over 10 years, Reyne Rice has been regarded as the objective voice and highly sought-after Toy Trend Specialist and Media Spokesperson, advising the media on youth trends within toys, games and entertainment. She is a seasoned toy industry professional with nearly 30 years experience in marketing, researching and analyzing the toy industry and youth market. She is frequently consulted and quoted in business and consumer publications, including USA Today, The New York Times, The Wall Street Journal, Reuters and has been featured on Good Morning America and Good Morning Arizona. Ms Rice is currently based in the New York metropolitan area and is the mother of two thriving teenagers.








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