Steve Grimes
Chief Digital Officer
The Topps Company, Inc.

Steve Grimes joined Topps in August 2008 as the company’s first Chief Digital Officer. In this capacity he has global responsibility for developing new digital offerings for the various brands within the Topps family. Since joining the company Grimes had lead the development of a number of pioneering initiatives including 3D Live, the first mass consumer use of augmented reality technology, Facebook and iPhone apps and the launch of Match Attax Live, a global soccer trading card game.

Before joining Topps, Grimes spent more than 3 years at the NBA where he was Vice President of Interactive Services responsible for the award-winning NBA.com Internet Network, the league’s extensive wireless initiatives and providing innovative broadband content for NBA TV Broadband. In February 2007, Grimes was named to Sports Business Journal’s Top 20 most influential people in online sports..

Prior to joining the NBA, Grimes spent more than five years working for RealNetworks, a leading creator of digital media services and software. As General Manager, Grimes led the planning and execution of the relaunch for RealNetworks’ SuperPass Subscription Service developing broadband video programming with leading media and sports companies.

Grimes started his digital career in the earliest days of the Internet at Starwave Corporation, where in 1995 he helped develop some of the first online advertising programs for ESPN.com, ABCNews.com and the official sites of the NFL, NASCAR and the NBA. Before the Internet he spent a number of years in traditional advertising at Bayer Bess Vanderwalker in Chicago and Stratton Advertising in London.

Grimes attended the Plymouth College of Art & Design in Plymouth England, where he graduated with honors. He currently resides in Berkeley Heights, New Jersey with his wife Lindy and two sons Nick and Ben.