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Owned and operated by


Ted C. Sorom
Rixty, Inc.

Ted Ted is CEO of Rixty, a cash-based payment system that enables youth and adults who lack credit cards to pay for online entertainment using cash and coins. Today Rixty users can fund their online spending accounts at more than 10,000 Coinstar kiosks in grocery stores and 10,000 Rixty prepaid card locations in convenience stores nationwide. Rixty supports more than 100 major MMO (massively multiplayer online) games and 1000’s of flash, casual and social games. In creating Rixty, Ted leveraged his years of executive experience in high-tech product development and his experience developing cutting edge toys and consumer products at Wild Planet Entertainment for clients Target, Gap Kids and Dreamworks. Ted adds to this youth product experience with firsthand online entertainment experience gained while helping launch the teen-focused virtual world vSide. Ted has spent the past few years meeting with teens & adults researching their unique online finance habits and spending needs. Ted has spoken at numerous engagements including the Engage Conference, the SD Forum's 'Business of New Media' Conference and as a guest speaker at the Haas School of Business. Ted holds a BS from Dartmouth College, a Masters from Stanford University and an MBA from the Haas School of Business at UC Berkeley.







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