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Conference Keynote: 1 pm to 2 pm -
Wednesday, February 17, 2010
[MP3
Recording]
 Tor Sirset
Vice President of Marketing, Girls/Preschool
Bandai America Incorporated
Bandai America Incorporated, a leader in introducing Japanese toys to
the U.S., is expanding its dominance in the boys market to the girls
category. Core to that effort is the integration of online elements into
the majority of these toys, including Tamagotchi and Harumika. In an
engaging onstage interview, Tor Sirset, Vice President of Marketing,
Girls/Preschool at Bandai, will discuss the strategy behind this rollout
and how the Internet plays an increasingly important role in the
crafting and marketing of toys.
An expert in entertainment licensed characters and girls brands, Sirset
previously served as Vice President of Marketing and Design for the
Girls and Youth Electronics Division of Playmates Toys where he gained
industry recognition for successfully launching and sustaining top
girls, kids, entertainment and infant brands for Mattel, LeapFrog and
Playmates.
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