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Conference Keynote:  9 am to 10 am - Tuesday, February 16, 2010

[MP3 Recording]  [Powerpoint] [video 1 from presentation]  [video 2 from presentation]  [video 3 from presentation]

Will Wright
Founder and Chief Executive
Stupid Fun Club
Creator of Spore and The Sims

Will Wright, interpreter of social landscapes and human nature, toy enthusiast, promoter of play, and renowned creator of the world's top-selling computer game of all time, celebrates his first ever visit to Engage! and Toy Fair with an opening day Engage! keynote.

Will's presentation, "The Evolution of Entertainment, A Toy's Place" will look at toys, play, and the product development process from a new perspective.

"In some sense, what I'm really looking at is the evolution of the entertainment industry," Will has said of his new outlook.

Through his SimCity, The Sims, and Spore game franchises created at Electronic Arts, Will created over $1 billion dollars of value for the game industry. As founder and chief executive of a new independent studio, Stupid Fun Club -- with toy designs among Will's primary focus -- can he do the same for toys?

Join us by welcoming Will to Engage! at Toy Fair and hear his plans to turn the fun of child's play into serious business.

About Will Wright

Will Wright is the founder and chief executive of Stupid Fun Club, a design studio Will maintained throughout his career as chief designer at Maxis Studios and Electronic Arts. Over his 22 year career in interactive entertainment, Will has won numerous awards and been included in a number of noteworthy lists. In March 2009, Rolling Stone named Will Wright one of the "100 People Who Are Changing America." In 2008, Will received the first ever Gamer God Award at the Spike Video Game Awards. In 2007, the British Academy of Film and Television Arts recognized the videogame industry for the first time when it named Wright a fellow; he received the Producers Guild of America Vanguard Award that same year. Will has been included in Entertainment Weekly's "It List" of the 100 most creative people in entertainment as well as Time magazine's Digital 50, a listing of "the most important people shaping technology today." In 2002, he was #35 on Entertainment Weekly's Power List, and was inducted that year into the Academy of Interactive Arts and Sciences Hall of Fame.

More About Will Wright

Will Wright, widely acknowledged for creating the simulation video game realm, unveiled the highly anticipated Spore™ in September 2008. Spore is a “universe in a box” that allows players to create a species and guide it to sentience, helping it build a society, develop its culture, and explore an infinite cosmos of worlds created by other players. Fans eagerly embraced the creation tools in Spore and have created more than 90 million pieces of user-created content as of March 2009.

Spore, has been distinguished with such honors as Popular Science’s “ Best of What’s New Award”, Popular Mechanics’ “Breakthrough Award”, PC Magazine’s “Technical Excellence Award”, TIME Magazine’s “50 Best Inventions of 2008” and the Jim Henson Technology Honor.

A true gaming industry legend as a result of his pioneering contributions to video games, Wright has been the recipient of several prestigious awards and honors. Rolling Stone named Will Wright one of the “100 People Who Are Changing America” in March 2009, which placed him among artists, leaders, scientists and policymakers who are “fighting every day to show us what is possible.” In 2008, Will received the first ever Gamer God Award at the Spike Video Game Awards as a testament to his revolutionary work. In 2007, the British Academy of Film and Television Arts recognized an individual in the video game industry for the first time when it named Wright a fellow. He also received the Producers Guild of America Vanguard Award that same year.

Wright first rose to prominence when he developed SimCity™, the acclaimed, nonviolent, open-ended sim game. Wright then followed up the success of SimCity with a string of popular simulation games throughout the 1990s. Titles such as SimEarth™: The Living Planet (1990), SimAnt™: The Electronic Ant Colony (1991), SimCity 2000™ (1993), SimCopter™(1996) and SimCity 3000™ (1999) introduced simulation games to hundreds of thousands of new fans, demonstrating the genre's true potential.

Wright’s next ground-breaking game came in the form of The Sims™ (2000), which has gone on to become the best-selling PC game franchise of all time, being available in 22 languages in 60 countries. Wright, who studied architecture in college, originally conceived of the game as an architectural design simulator. To "score" the quality of the design, he added tiny people who would inhabit the buildings. These simulated people quickly stole the spotlight, and Will realized that watching the lives of the Sims unfold was the real entertainment. The Sims franchise has now sold more than 100 million units sold around the world!



SOURCES: Electronic Arts Inc.; SIGGRAPH; Rolling Stone, March 2009 issue; Spike; TIME October 27, 2008 issue, Entertainment Weekly June 25, 1999

 

 

 

 

 

 

 

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