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- iPad Game Summit - June 28 - San Francisco
- Virtual Goods Conference - September 14, 2010 - San Francisco 
- Engage! Conference and Expo 2011 - February 15-16, 2011 - New York City

FAQ - Frequently Asked Questions about the Engage and Toy Fair Co-location

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Engage! Expo New York has traditionally been held in March or April.  In 2010, through a partnership with The Toy Industry Association (TIA), we at Engage Digital Media are pleased to announce that Engage! Conference and Expo, definitive event on youth entertainment technology, will co-locate with American International Toy Fair in February 2010 at the Jacob K. Javits Convention Center in New York City. Through the partnership, the full 25,000 attendees registered for either show will have full access to both show expo floors.

What dates will the two shows be held?

The 107th annual Toy Fair will be held February 14-17, 2010;
The 4th annual Engage! Expo will overlap with Toy Fair on February 16-17. 
The two events will bring together more than 25,000 attendees, including 1,000 members of the media.

Where are the shows taking place?

Engage! Expo and Toy Fair will both will take place in the Jacob K Javits Convention Center in New York City. Engage! Expo both conference and tradeshow floor are located on Level 1 in Hall E.  The Engage! Javits entrance is at the corner of the building on 11th Ave and 34th St, facing 11 Avenue. Toy Fair will occupy the entire rest of Javits. You won't be able to miss it.

Why are Engage! Expo and Toy Fair co-locating?

Bringing these two important events for the youth entertainment market under one roof will make it easier for our shared audiences to capitalize on the digital media concepts and programming presented at Engage! Expo and the exposure to buyers and exhibitors that can be found at Toy Fair.

“Engagement” was highlighted as one of the top four toy trends identified during Toy Fair 2009 as digitally-native kids, video game-savvy dads and connected moms continue to embrace the relationship between technology, digital media and toys. As a result, youth entertainment companies are leveraging digital tools – cameras, communication and music devices, online Internet sharing software, social gaming and web-connected toys – to further enhance consumer interaction with their brands.

About Engage! Expo: Engage! Expo, offering a both a full conference program and a tradeshow floor, is the leading event for major entertainment companies, youth brands and advertising agencies to learn how to combine their existing products with the unparalleled engagement opportunities and revenue streams of online media, including virtual worlds, games and social media. 

About Toy Fair: Toy Fair is the largest toy trade show in the Western Hemisphere, bringing together more than 1,100 manufacturers, distributors, importers and sales agents from nearly 90 countries and over 361,000 net sq. feet of space to showcase their toy and entertainment products.

What are my Engage! Expo registration options?

There are two registration options for Engage! Expo:  Engage! Expo All Access and Engage! Tradeshow Floor Only. 

  • Engage! Expo All Access Badge - Provides access to the conference, all pre-conference and post-conference networking functions, full access to Engage Expo and Toy Fair exhibit hall floors, Engage Expo Opening Night Party and more. 

  • Engage! Tradeshow Floor Only Badge - Provides access to the Engage Expo and Toy Fair exhibit hall floors. There is no conference access, no exclusive networking, no party or after hours access.

  • Separately, Toy Fair Registration provides access to Toy Fair and Engage Expo exhibit hall show floors. This registration option is limited to members of the toy industry trade and available through the Toy Fair web site. It provides the same access as Engage! Tradeshow Floor Only Badge.

Who produces Engage! Expo?

Engage! Expo is owned and operated by Engage Digital Media. Engage Digital Media is a leading producer of trade events and media that focus on on social media, virtual worlds, user engagement and games. Events include Engage! Expo, Engage! Expo San Jose, Digital Law Conference, Virtual Goods Conference and 3D Training Learning and Collaboration (3DTLC) Conference. The company also publishes timely market research and leading industry news blogs and More information can be found at

Who produces Toy Fair?

Toy Fair is produced by Toy Industry Association (TIA). TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe play.













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