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Schedule at a Glance  |  Games, Toys and Tech Schedule

Engage Santa Clara is over but Engage! Conference and Expo® 2011 is right around the corner.  February 15-16, 2011 at the Javits Convention Center in New York City, Engage! is the definitive event on youth-focused digital entertainment technology.

Virtual Goods Schedule

Industry experts share their experience and discuss current trends, and effective strategies to generate revenue from and leverage virtual goods.

Schedule - Day 1 - September 22, 2010
8:00 - 9:00 am Registration, Networking and Demos
9:00 - 10:00 am

Trends, Analysis and Key Demographics
for the Virtual Goods Market
This expert panel provides context and analysis for the trends and demographics driving the multi-billion dollar virtual goods market.
Michael Gluck, President, VGMarket
Eric Gonzalez, CEO, Doubloon
Allison Luong, Managing Director, Pearl Research
Yuanzhe (Michael) Cai, VP of Research, Video Games, Interpret, LLC

10:00 - 10:30 am Break
10:30 - 11:00 am Featured Speaker: Getting Beyond Facebook
Trip Hawkins, Chairman and CEO, Digital Chocolate
Join video game industry icon Trip Hawkins for his candid take on the big issues in social games and virtual goods on the web. This will include a practical assessment of what Facebook, Google and Apple are trying to do and how developers can fit into their plans.
11:00 - 12:00 pm

Getting Beyond Facebook,
Are Apple and Google  Part of the Solution?

As Facebook becomes saturated, game developers and brands need to develop a strategy beyond Facebook. Learn what’s next, where the opportunities are, what challenges you can expect and what strategies work.
Dale Strang, CEO, Viximo
Jude Gomila, Co-founder, Heyzap
Geoff Cook, CEO, myYearbook

Kelley Corten, Vice President Games Media, Future US (moderator)

12:00 - 1:00 pm
1:00 - 2:00 pm
Offers, Ads & Alternative Payments, Finding the Right Mix
Choice is good, but too many choices are bad. Hear examples of where each solution shines, or which combination produces the best results in specific cases.
Ron Hirson, Senior VP of Marketing and Biz Dev, BOKU
David Marcus, CEO, Zong
John Cahill, CEO, Meez
Joe Lynam, CEO and Founder, PaymentOne
Margaret Wallace, CEO, Playmatics (moderator)

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm

Strategies for Monetizing Games
and Video Across Multiple Platforms

From consoles to mobile phones, brands are competing to engage consumers across all mediums and monetize their content. Here are some strategies that work based on real world examples.
Sam Shrauger, VP of Global Product Strategy, Paypal
Karl Mehta, CEO, Playspan
Michael Gold, CEO Electrotank
Gurbaksh Chahal, CEO, gWallet
Ian Swanson, CEO, Sometrics (moderator)

3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm

Managing Your Virtual Economy
   - Controlling the supply of virtual currency.
   - How to avoid currency devaluation.
   - Using in-game marketplaces.
   - Making the most of micro-payments.
John Bates, Platform Evangelist, Entropia Universe-Mindark
Mike Sego, CEO, Gaia Interactive
Lee Clancy, SVP of Product Mgmt, GM of Direct Revenue, IMVU
Alex Dempsey, Director of Operations, Peanut Labs
Mark Wallace, Conversation Manager, Linden Lab (moderator)

5:00 - 6:00 pm
Evening Reception
View exciting demos and have
a drink in the demo area.

Also View the Game, Toy and Technology track.  |   View the Schedule at a Glance


Schedule - Day 2 - September 23, 2010
8:00 - 9:00 am Registration, Networking and Demos
9:00 - 10:00 am

Turning Players Into Profits
   - User Acquisition strategies and costs
   - Key metrics you need to track
   - Freemium vs paid models
   - Adjusting offers and gameplay
   - Using promotions and content to enhance retention

Bill Grosso, CTO, Live Gamer
Rob Goldberg, CEO, GMG Entertainment
Chris Carvalho, COO, Kabam
Albert Lai, CEO, Kontagent
Rich Weil, Vice President of Client Services, Metaverse Mod Squad (moderator)

10:00 - 10:30 am Break
10:30 - 11:00 am
Case Study:
Universal and Branded Prepaid Cards: What’s the benefit
One of the fastest-growing categories of the virtual goods ecosystem is prepaid cards. This session looks at the various options for prepaid cards as methods of reaching consumers.
Daniel Chang, VP of Business Development, NHN USA, Inc. (
Joost Van Dreunen, President, SuperData Research
Mark Lin, Payment Services Manager, Nexon America
Ron Williams, General Manager & Founder, Zeevex

11:00 - 11:30 am
Case Study: 
Building and Launching a Top App on Facebook: Social City
Playdom is one of a small group of developers that has created games that have reached millions of daily active users on Facebook within days of launch. This post mortem analyzes how this happens, with a particular focus on the launch strategy and tactics, virality, user lifetime value, cross-promotion, and paid acquisition. One of Playdom's top titles of 2010, Social City, will be the subject for a detailed case study to illustrate these concepts.
David Stewart, Director of Product, Playdom
11:30 - 12:00 pm Case Study: Virtual Gifts that Drive Virality
hi5 is a global social network focused on driving social interactions through gaming and social play, and is currently exploring new ways to drive game adoption through virtual goods. In this post mortem, audiences will get an inside look at the performance of a campaign on to drive adoption of two new games (World Futbol Challenge and Premier Futbol Challenge) via virtual goods. Additionally, hi5 will share a sneak peek at some of the future virtual gifting mechanics that will be deployed to drive promotions and user acquisition.
Dave Selle, Executive Producer, Hi5
12:00 - 1:00 pm
1:00 - 2:00 pm

Delivering Brand Impact with Virtual Goods
Branded virtual goods dramatically increase consumer purchase intent. Get the latest examples of where this works and how well.
Megan Bycel, Director of Product Management, Virtual Greats
Terry Angelos, Co-Founder & CPO, TrialPay
Maura Welch, Marketing & Content Director, WeeWorld
Cherry Park, Director of Marketing, AdNectar
Ravi Mehta, VP of Product Management, Viximo (moderator)

2:00 - 2:30 pm Break
2:30 - 3:30 pm

Making Money in Mobile: Phone, Apps and More
iPhone vs Android vs Windows Phone. Different devices offer unique challenges and opportunities. Here is what developers and brands need to know to be successful.

Mike Breslin, VP Marketing, Glu
Conrad Sheehan, CEO, mPayy
Eros Resmini, VP Marketing & Developer Relations, Aurora Feint
Yuanzhe (Michael) Cai, VP of Research, Video Games, Interpret, LLC (moderator)

3:30 - 4:00 pm Networking Break and Demos
4:00 - 4:30 pm

Creating a Global Virtual Economy: Tips and Tricks from the Inside
Learn the five essential rules of expanding your virtual currency across the globe. Join Jikhan Jung, CEO and co-founder of Gala-Net, as he discusses how to approach doing business in different countries and shares best practices for a global expansion of in-game currency.
Jikhan Jung, CEO, Gala-Net


4:30 - 5:00 pm

A Transmedia Approach to Learning with PBS KIDS
Sara DeWitt, VP of PBS KIDS Interactive, will share how PBS KIDS has successfully embraced the power of engaging children’s characters across multiple platforms to create significant literacy acquisition for kids ages 2-8. Specific case studies include PBS KIDS iPhone and iPad apps, as well as the integration of scaffolded learning experiences in content.
Sara DeWitt, Vice President, PBS KIDS Interactive


Also View the Game, Toy and Technology track.  |   View the Schedule at a Glance





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