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Schedule at a Glance |
Games, Toys and Tech Schedule
Engage Santa Clara is over but
Engage!
Conference and Expo®
2011 is right around the corner. February 15-16, 2011 at the Javits Convention Center in
New York City, Engage! is the definitive event on
youth-focused digital entertainment technology.
Virtual Goods Schedule
 Industry experts share their experience and discuss current trends, and
effective strategies to generate revenue from and leverage virtual
goods.
|
Schedule - Day 1 - September 22,
2010 |
| 8:00 -
9:00 am |
Registration, Networking and Demos
|
| 9:00 -
10:00 am |
Trends, Analysis and Key Demographics
for the Virtual Goods Market
This expert panel provides context and analysis for the
trends and demographics driving the multi-billion dollar virtual
goods market.
Michael Gluck, President, VGMarket
Eric
Gonzalez, CEO, Doubloon
Allison Luong,
Managing Director, Pearl Research
Yuanzhe (Michael) Cai, VP of
Research, Video Games, Interpret, LLC
|
| 10:00 -
10:30 am |
Break |
|
10:30 - 11:00 am |
Featured Speaker: Getting Beyond Facebook
Trip Hawkins, Chairman and CEO, Digital Chocolate
Join video game industry icon Trip Hawkins for his candid take on
the big issues in social games and virtual goods on the web. This
will include a practical assessment of what Facebook, Google and
Apple are trying to do and how developers can fit into their plans.
|
| 11:00 -
12:00 pm |
Getting Beyond Facebook,
Are Apple
and Google
Part of the Solution?
As Facebook becomes saturated, game developers and brands need to
develop a strategy beyond Facebook. Learn what’s next, where the
opportunities are, what challenges you can expect and what
strategies work.
Dale Strang, CEO, Viximo
Jude Gomila, Co-founder, Heyzap
Geoff Cook, CEO, myYearbook
Kelley Corten,
Vice President Games Media, Future US (moderator)
|
| 12:00 -
1:00 pm |
|
1:00
- 2:00 pm
|
Offers, Ads & Alternative Payments,
Finding the Right Mix
Choice is good, but too many choices are bad. Hear examples of where
each solution shines, or which combination produces the best results
in specific cases.
Ron Hirson, Senior
VP of Marketing and Biz Dev, BOKU
David Marcus, CEO,
Zong
John Cahill, CEO, Meez
Joe Lynam, CEO and Founder,
PaymentOne
Margaret
Wallace, CEO, Playmatics (moderator)
|
|
2:00 - 2:30
pm |
Networking Break and Demos |
|
2:30 -
3:30
pm |
Strategies for
Monetizing Games
and Video Across Multiple Platforms
From consoles to mobile phones, brands are competing to engage
consumers across all mediums and monetize their content. Here are
some strategies that work based on real world examples.
Sam Shrauger,
VP of Global Product Strategy, Paypal
Karl Mehta, CEO,
Playspan
Michael Gold, CEO
Electrotank
Gurbaksh Chahal,
CEO, gWallet
Ian Swanson, CEO, Sometrics
(moderator)
|
|
3:30 - 4:00 pm |
Networking Break and Demos |
|
4:00 - 5:00 pm |
Managing Your Virtual Economy
- Controlling the supply of virtual currency.
- How to avoid currency devaluation.
- Using in-game marketplaces.
- Making the most of micro-payments.
John Bates, Platform Evangelist, Entropia
Universe-Mindark
Mike Sego,
CEO, Gaia Interactive
Lee
Clancy,
SVP of Product Mgmt, GM
of Direct Revenue, IMVU
Alex
Dempsey, Director of Operations, Peanut Labs
Mark
Wallace, Conversation Manager, Linden Lab (moderator)
|
|
5:00 - 6:00 pm |
Evening Reception
View exciting demos
and have
a drink in the demo area. |
|
|
Also View the Game, Toy and Technology track.
| View the Schedule at a Glance
|
Schedule - Day 2 - September 23,
2010 |
| 8:00 -
9:00 am |
Registration, Networking and Demos
|
| 9:00 -
10:00 am |
Turning Players Into Profits
- User Acquisition strategies and costs
- Key metrics you need to track
- Freemium vs paid models
- Adjusting offers and gameplay
- Using promotions and content to enhance retention
Bill Grosso, CTO,
Live Gamer
Rob Goldberg, CEO,
GMG Entertainment
Chris Carvalho, COO,
Kabam
Albert Lai, CEO, Kontagent
Rich Weil, Vice President of
Client Services, Metaverse Mod Squad (moderator)
|
| 10:00 -
10:30 am |
Break |
10:30 - 11:00 am
Case Study: |
Universal and Branded Prepaid Cards: What’s the
benefit
One of the fastest-growing categories of the virtual goods
ecosystem is prepaid cards. This session looks at the various
options for prepaid cards as methods of reaching consumers.
Daniel Chang, VP of Business
Development, NHN USA, Inc. (ijji.com)
Joost Van Dreunen,
President,
SuperData Research
Mark Lin,
Payment Services Manager, Nexon America
Ron Williams,
General Manager & Founder,
Zeevex
|
11:00 -
11:30 am
Case Study:
|
Building and Launching a Top App on Facebook: Social City
Playdom is one of a small group of developers that has created
games that have reached millions of daily active users on
Facebook within days of launch. This post mortem analyzes how
this happens, with a particular focus on the launch strategy and
tactics, virality, user lifetime value, cross-promotion, and
paid acquisition. One of Playdom's top titles of 2010, Social
City, will be the subject for a detailed case study to
illustrate these concepts.
David Stewart,
Director of Product,
Playdom |
| 11:30 -
12:00 pm |
Case Study: Virtual Gifts that Drive Virality
hi5 is a global social network focused on driving social
interactions through gaming and social play, and is currently
exploring new ways to drive game adoption through virtual goods. In
this post mortem, audiences will get an inside look at the
performance of a campaign on hi5.com to drive adoption of two new
games (World Futbol Challenge and Premier Futbol Challenge) via
virtual goods. Additionally, hi5 will share a sneak peek at some of
the future virtual gifting mechanics that will be deployed to drive
promotions and user acquisition.
Dave Selle, Executive Producer,
Hi5
|
| 12:00 -
1:00 pm |
|
1:00
- 2:00 pm
|
Delivering
Brand Impact with Virtual Goods
Branded virtual goods dramatically increase consumer purchase
intent. Get the latest examples of where this works and how well.
Megan Bycel, Director
of Product Management, Virtual Greats
Terry Angelos, Co-Founder &
CPO, TrialPay
Maura Welch, Marketing & Content
Director,
WeeWorld
Cherry
Park, Director of Marketing, AdNectar
Ravi Mehta, VP of
Product Management, Viximo (moderator)
|
|
2:00 -
2:30
pm |
Break |
|
2:30 -
3:30
pm |
Making Money in
Mobile: Phone, Apps and More
iPhone vs Android vs Windows Phone. Different devices offer unique
challenges and opportunities. Here is what developers and brands
need to know to be successful.
Mike Breslin, VP Marketing,
Glu
Conrad Sheehan,
CEO, mPayy
Eros Resmini, VP Marketing &
Developer Relations, Aurora Feint
Yuanzhe (Michael) Cai, VP of
Research, Video Games, Interpret, LLC (moderator)
|
|
3:30 - 4:00 pm |
Networking Break and Demos |
|
4:00 - 4:30 pm |
Creating a Global Virtual Economy: Tips
and Tricks from the Inside
Learn the five essential rules of expanding your virtual
currency across the globe. Join Jikhan Jung, CEO and co-founder of
Gala-Net, as he discusses how to approach doing business in
different countries and shares best practices for a global expansion
of in-game currency.
Jikhan Jung, CEO, Gala-Net
|
|
4:30 - 5:00 pm |
A Transmedia Approach to Learning with
PBS KIDS
Sara DeWitt, VP of PBS KIDS Interactive, will share how PBS
KIDS has successfully embraced the power of engaging children’s
characters across multiple platforms to create significant literacy
acquisition for kids ages 2-8. Specific case studies include PBS
KIDS iPhone and iPad apps, as well as the integration of scaffolded
learning experiences in PBSKIDS.org content.
Sara DeWitt, Vice President,
PBS KIDS Interactive
|
|
|
|
Also View the Game, Toy and Technology track.
| View the Schedule at a Glance
|
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