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Schedule at a Glance |
Virtual Goods Schedule
Engage Santa Clara is over but
Engage!
Conference and Expo®
2011 is right around the corner. February 15-16, 2011 at the Javits Convention Center in
New York City, Engage! is the definitive event on
youth-focused digital entertainment technology.
Game, Toy and Technology Schedule
 Our conference of panels, presentations, and interviews provides
unparalleled exposure to best practices, current trends.
|
Schedule - Day 1 - September 22,
2010 |
| 8:00 -
9:00 am |
Registration, Networking and Demos
|
| 9:00 -
10:00 am |
Keynote Interview: Toys Games
and Tech
Traditional business models are being turned inside out
and industries are colliding. It is not good enough to simply follow
"traditional" business and product strategies. This unique keynote
interview brings together three individuals who are at the forefront
of their respective industries: toys, video games and silicon
valley. Please join us for a candid discussion that will span the
evolution of markets in the age of the smartphones, social networks
and the digital consumer.
-
Carter
Keithley,
President,
Toy Industry Association
-
Joseph
Olin, President, Academy of Interactive
Arts & Sciences
-
Timothy
Chang, Principal,
Norwest Venture Partners
- Interviewer:
Chris Kohler,
Editor of Game|Life, Wired.com
|
| 10:00 -
10:30 am |
Break |
|
10:30 - 11:00 am |
Analysts Perspective
Sean McGowan is the Senior Analyst, Leisure &
Lifestyle at Needham & Company, a nationally recognized investment
banking and asset management firm. Mr. McGowan is considered one of
the leading analysts tracking the toy industry today. He will share
his point of view regarding the toy industry and where it is
heading.
 Sean
McGowan
Senior Analyst,
Leisure & Lifestyle
Needham & Company
|
| 11:00 -
11:30 am |
Michael
Pachter is an analyst at Wedbush Securities providing coverage of
the Entertainment Software, Entertainment Retail and Movies and
Entertainment sectors. He is widely quoted and followed for his coverage
of the video game industry. He will share his insights on the
evolution of the marketplace and where it is going.
 Michael
Pachter
Managing Director
Equity Research
Wedbush Securities, Inc.
|
| 11:30 -
12:00 pm |
Web-Connected Toys:
Discussion on Standards with Disney Consumer Products
Web connected toys are now the norm but companies are left
to their own devices when it comes to design and implementation.
Perspectives, verbiage/jargon, expectations vary from
company-to-company and sometimes from product-to-product. This
discussion will address the benefits and issues surrounding the
establishment of standards for the development and creation of web
connected toys. Topics to be discussed include:
- Overview of online developments
- Impact to kids and industry’s response
- Exploring the fit of current toy business models as compared
to gaming industry
- Would standardization enable cost reduction and increase
playability?
- How Disney is exploring standardization
 Armen
Mkrtchyan
Technology Manager, Toys and Consumer Electronics
Disney Consumer Products |
| 12:00 -
1:00 pm |
|
1:00
- 1:30 pm
|
Examining the Trends and Numbers
The Changing Landscape for Toys and Games
Anita Frazier, Toys and Video Games industry analyst for leading
global provider of consumer and retail market research information,
The NPD Group, will address trends within the 'Kids' market,
including their use of digital entertainment. Frazier will also
provide insight into the latest consumer research on the games
industry, including social network gaming trends and total content
spending estimates including digital sales.
 Anita
Frazier
Industry Analyst,
Toys & Video Games
NPD Group
|
|
1:30 - 2:00
pm |
Kids and Gaming: What Boys and Girls are Playing Today
Louise Curcio, Senior Analyst, M2 Research will share
details from their report Kids and Gaming: What Boys and Girls
are Playing Today. The reports is the first of its kind to
address the market for children’s gaming, with direct survey data
collected from the difficult to reach, 8-15 year olds. The report
analyzes the markets for video games and online games, and breaks
out results by gender and age with results from younger kids ages
8-11 and teens ages 12-15 with survey results reflecting current
trends and historical trends over the past five years.
 Louise
Curcio
Senior Analyst
M2 Research
|
|
2:00 - 2:30
pm |
Networking Break and Demos |
|
2:30 -
3:00
pm |
Online User Engagement
Izzy is an expert in kid and youth online user engagement. As
kids are spending more and more time online there is a constant need
for managing safety and security while creating engaging and
exciting experiences that keeps users coming back and involved.
 Izzy
Neis
Director of User Engagement
Gazillion Entertainment
|
|
3:00 -
3:30
pm |
Toy Trends and Innovations
As the Trend Specialist for the Toy Industry Association
Reyne Rice is one of the foremost experts on where the toy industry
is heading. She will share an overview of trends and innovations
affecting today's marketplace for toys, games, entertainment and the
youth marketplace. Presentation will include updates on technologies
impacting the youth market and families.
 Reyne
Rice
Trend Specialist
Toy Industry Association |
|
3:30 - 4:00 pm |
Networking Break and Demos |
|
4:00 - 5:00 pm |
Case Study: Habbo Hotel and
Virtual Goods:
Stronger than ever after 10 Years of Operation!
Habbo Hotel, the world's largest virtual community for teenagers, is
celebrating its 10th anniversary. Despite difficult real world
economic conditions and increased competition, the game enjoys more
than 15 million monthly users and collected more than $60 million in
revenue in 2009, primarily from the sale of virtual items. Timo
Soininen, CEO, Sulake, discusses Habbo Hotel, the company’s top
property, and how it has become a leader in creating engaging and
sought-after virtual goods for teenagers around the world over the
last decade.
 Timo
Soininen
CEO
Sulake Corporation
Ltd.
|
|
|
Speakers and Sessions to be announced
|
|
5:00 - 6:00 pm |
Evening Reception
View exciting demos
and have
a drink in the demo area. |
|
|
Also View the Virtual
Goods track. |
View the Schedule at a Glance
|
Schedule - Day 2 - September 23,
2010 |
| 8:00 -
9:00 am |
Registration, Networking and Demos
|
| 9:00 -
9:30 am |
 Angry Birds: Turning an iPhone-Originated
Brand
Into A Powerhouse Entertainment Franchise
Rovio's Angry Birds
iPhone
game has become a sensation, having surpassed 6.5 million downloads
since it's release in December 2009. In this special interview
gain exclusive insight into Rovio's strategy on how the
company is leveraging Angry Birds success. Learn how Rovio is the
first company to take an iPhone originated game and turning that
intellectual property into a broad entertainment franchise. Merchandising
will be a key activity very soon and more entertainment deals are on
the way. In this special featured interview
Peter Vesterbaka, who helms the company's North American expansion,
share's the company's strategy and his insight on how most mobile game
developers are thinking too narrowly when building a game franchise.
Interviewer:
Dean Takahashi, Lead Writer, GamesBeat at
VentureBeat
 Peter
Vesterbacka
Mighty Eagle
Rovio
Creators of Angry Birds
|
| 9:30 -
10:00 am |
Monster High - Leveraging Digital to Help Launch
a Tween Targeted Franchise
They’re the frighteningly fashionable teenage children of
the world’s most famous monsters who’ve left their parents’ outdated
haunting habits behind to brave the adventures of high school.
Monster High, a new intellectual property within the Mattel Brand’s
portfolio, delivers scary cool content via publishing, web and
entertainment vehicles, as well as an array of consumer products
including apparel, accessories and toys; all within its first year.
Cynthia Neiman will talk about Mattel’s digital marketing approach
that is appealing to ghouls of all ages.
 Cynthia
Neiman
Vice President, Marketing & Business Development
Mattel Digital Network
|
| 10:00 -
10:30 am |
Break |
|
10:30 - 11:00 am |
The Game Has Changed! 3 New Rules for Winning at Retail
The retail game has changed . . . are you ready to play?
Until very recently, major retailers’ game, tech and toy strategies
were defined by their brand and product suppliers; today, retailers
are working from their own playbooks. The good news is that after
months of hunkering down, retailers are ready to run with the
platforms, products and players that they believe are in lock step
with their new game plans. In this session, retail authority and CEO
of newmarketbuilders, Carol Spieckerman, will reveal the new rules
for staying ahead of the game as major retailers plot their next
moves.
 Carol
Spieckerman
President & CEO
newmarketbuilders
|
| 11:00 -
11:30 am |
Online Marketing In the Age of Mommy Bloggers
This session will introduce you to the new landscape of
peer-to-peer marketing that is actively taking place on blogs,
micro-blogs and social networks: who are the new influencers, how do
you reach them, and how do you control what they say about your
product? Understand 360 degree marketing in the digital age and find
out how to tame the new recommendation engines. Maria Bailey
is an award-winning author, radio talk show host, television
personality and the foremost authority on
marketing to moms. Maria is CEO of BSM Media, a full service marketing
and media firm that specializes in marketing to mothers.
 Maria
Bailey
CEO
BSM Media
|
| 11:30 -
12:00 pm |
Digital Engagement and the Evolution of Play
Products kids play with today have changed more in the last
five years than in the last century. Tradition toys and games will
always hold a special place in a child’s toy box, but how is the
digital revolution changing the nature of play? Where is the toy
industry headed? Is the future of play for kids wrapped up in
virtual worlds? Are web-connected devices the key to success? How
about mobile or augmented reality products? Come learn about the
latest crop of technology products you’ll see on store shelves later
this year, and take a look into the digital possibilities of
tomorrow’s playthings.
 Scott
Traylor
CEO and Founder
360KID |
| 12:00 -
1:00 pm |
|
1:00
- 1:30 pm
|
iPhones, iPads, iTouch - Oh My:
Getting Your Brand Mobile
You can't ignore it. There are more than 100 million iPhone,
iTouch and iPad devices now out in the marketplace. Google's
Android Platform is coming on strong and Microsoft will soon launch
its Windows Mobile platform. In this session, Jason Loia, Chief
Operating Officer Digital Chocolate, a
leading mobile and social games publisher, will discuss the best strategies
for getting your brand mobile.
 Jason
Loia
Chief Operating
Officer
Digital Chocolate
|
|
1:30 - 2:00
pm |
Facebook Games: Monetizing your
Social Games
Facebook has posted 500 million users. It has been the Wild
West when it comes to monetizing social games but the industry is
rapidly maturing. Join us for a look at how you can effectively
leverage sophisticated brand advertising to monetize your games.
 David
Madden
Exec. Vice President, Sales, Marketing and Business Dev
WildTangent
|
|
2:00 -
2:30
pm |
Break |
|
2:30 -
3:30
pm |
Silicon Valley: Investors
View of Games
Digital Toys and Entertainment
Join us for a panel of Silicon Valley investors as they discuss
what they are investing in today, what's just hype and where the
next digital trends are.
Shirin Salemnia, Founder and CEO , PlayWerks
Jodell Seagrave, President/COO, Rocket21
Pat Kenealy, Managing
Director, IDG Ventures
James
Gatto,
Virtual World and Video Game Team Leader, Pillsbury Winthrop Shaw
Pittman LLP (moderator) |
|
3:30 - 4:00 pm |
Networking Break and Demos |
|
4:00 - 5:00 pm |
Venture Investments
and Mergers and Acquisitions: Got game?
Obtain critical insight from a panel of leading investors,
venture folks , M & A experts and entrepreneurs. Hear how the
venture folks see the current marketplace and what trends are they
investing in. Learn about how to make sure that your company stays
in a good position to optimize an exit whether by merger or IPO.
Understand the outlook for M & A.
- What is the current state of the market in virtual goods,
gaming
and toys?
- What are the relevant investment trends that are likely to define
the
next few years?
- Where are the excellent opportunities for entrepreneurs to build
companies?
- What is an M & A transaction?
- How do I avoid mistakes that will create problems for an optimal
sale
of the company?
- What "exits" have taken place in these spaces?
- What does the future look like for mergers and acquisitions
in
these spaces?
Chris Shonk,
Managing Director, Liahona Ventures
Patricia E. Glovsky,
Managing Director, Polygon Capital, LLC
Mark Rose, VP Product Management, PlaySpan
Yusuf H. Safdari, Senior
Counsel, Pillsbury Winthrop Shaw Pittman LLP (moderator)
|
|
|
|
Also View the Virtual
Goods track. |
View the Schedule at a Glance
|
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