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Schedule at a Glance  |  Virtual Goods Schedule

Engage Santa Clara is over but Engage! Conference and Expo® 2011 is right around the corner.  February 15-16, 2011 at the Javits Convention Center in New York City, Engage! is the definitive event on youth-focused digital entertainment technology.

Game, Toy and Technology Schedule

Our conference of panels, presentations, and interviews provides unparalleled exposure to best practices, current trends.

Schedule - Day 1 - September 22, 2010
8:00 - 9:00 am Registration, Networking and Demos
9:00 - 10:00 am

Keynote Interview:  Toys Games and Tech
Traditional business models are being turned inside out and industries are colliding. It is not good enough to simply follow "traditional" business and product strategies. This unique keynote interview brings together three individuals who are at the forefront of their respective industries: toys, video games and silicon valley. Please join us for a candid discussion that will span the evolution of markets in the age of the smartphones, social networks and the digital consumer.

- Carter Keithley, President, Toy Industry Association
- Joseph Olin, President, Academy of Interactive Arts & Sciences
Timothy Chang, Principal, Norwest Venture Partners
- Interviewer:  Chris Kohler, Editor of Game|Life,

Carter Keithley

Joseph Olin

Timothy Chang
10:00 - 10:30 am Break
10:30 - 11:00 am Analysts Perspective

Sean McGowan is the Senior Analyst, Leisure & Lifestyle at Needham & Company, a nationally recognized investment banking and asset management firm. Mr. McGowan is considered one of the leading analysts tracking the toy industry today. He will share his point of view regarding the toy industry and where it is heading.

Sean McGowan
Senior Analyst, Leisure & Lifestyle
Needham & Company

11:00 - 11:30 am Michael Pachter is an analyst at Wedbush Securities providing coverage of the Entertainment Software, Entertainment Retail and Movies and Entertainment sectors. He is widely quoted and followed for his coverage of the video game industry. He will share his insights on the evolution of the marketplace and where it is going.

Michael Pachter
Managing Director Equity Research
Wedbush Securities, Inc.

11:30 - 12:00 pm Web-Connected Toys:
Discussion on Standards with Disney Consumer Products
Web connected toys are now the norm but companies are left to their own devices when it comes to design and implementation. Perspectives, verbiage/jargon, expectations vary from company-to-company and sometimes from product-to-product. This discussion will address the benefits and issues surrounding the establishment of standards for the development and creation of web connected toys.  Topics to be discussed include:
- Overview of online developments
- Impact to kids and industry’s response
- Exploring the fit of current toy business models as compared
   to gaming industry
- Would standardization enable cost reduction and increase
- How Disney is exploring standardization 

Armen Mkrtchyan
Technology Manager, Toys and Consumer Electronics
Disney Consumer Products
12:00 - 1:00 pm
1:00 - 1:30 pm
Examining the Trends and Numbers

The Changing Landscape for Toys and Games
Anita Frazier, Toys and Video Games industry analyst for leading global provider of consumer and retail market research information, The NPD Group, will address trends within the 'Kids' market, including their use of digital entertainment. Frazier will also provide insight into the latest consumer research on the games industry, including social network gaming trends and total content spending estimates including digital sales.

Anita Frazier
Industry Analyst, Toys & Video Games
NPD Group 


1:30 -  2:00 pm Kids and Gaming: What Boys and Girls are Playing Today
Louise Curcio, Senior Analyst, M2 Research will share details from their report Kids and Gaming: What Boys and Girls are Playing Today. The reports is the first of its kind to address the market for children’s gaming, with direct survey data collected from the difficult to reach, 8-15 year olds. The report analyzes the markets for video games and online games, and breaks out results by gender and age with results from younger kids ages 8-11 and teens ages 12-15 with survey results reflecting current trends and historical trends over the past five years. 

Louise Curcio
Senior Analyst
M2 Research


2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:00 pm Online User Engagement
Izzy is an expert in kid and youth online user engagement. As kids are spending more and more time online there is a constant need for managing safety and security while creating engaging and exciting experiences that keeps users coming back and involved.
Izzy Neis
Director of User Engagement
Gazillion Entertainment

3:00 - 3:30 pm Toy Trends and Innovations
As the Trend Specialist for the Toy Industry Association Reyne Rice is one of the foremost experts on where the toy industry is heading. She will share an overview of trends and innovations affecting today's marketplace for toys, games, entertainment and the youth marketplace. Presentation will include updates on technologies impacting the youth market and families.

Reyne Rice
Trend Specialist
Toy Industry Association
3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm Case Study:  Habbo Hotel and Virtual Goods:
Stronger than ever after 10 Years of Operation!
Habbo Hotel, the world's largest virtual community for teenagers, is celebrating its 10th anniversary. Despite difficult real world economic conditions and increased competition, the game enjoys more than 15 million monthly users and collected more than $60 million in revenue in 2009, primarily from the sale of virtual items. Timo Soininen, CEO, Sulake, discusses Habbo Hotel, the company’s top property, and how it has become a leader in creating engaging and sought-after virtual goods for teenagers around the world over the last decade.
Timo Soininen
Sulake Corporation Ltd.
  Speakers and Sessions to be announced
5:00 - 6:00 pm
Evening Reception
View exciting demos and have
a drink in the demo area.

Also View the Virtual Goods track.  |   View the Schedule at a Glance


Schedule - Day 2 - September 23, 2010
8:00 - 9:00 am Registration, Networking and Demos
9:00 - 9:30 am

Angry Birds: Turning an iPhone-Originated Brand Into A Powerhouse Entertainment Franchise
Rovio's Angry Birds iPhone game has become a sensation, having surpassed 6.5 million downloads since it's release in December 2009. In this special interview gain exclusive insight into Rovio's strategy on how the company is leveraging Angry Birds success. Learn how Rovio is the first company to take an iPhone originated game and turning that intellectual property into a broad entertainment franchise. Merchandising will be a key activity very soon and more entertainment deals are on the way. In this special featured interview Peter Vesterbaka, who helms the company's North American expansion, share's the company's strategy and his insight on how most mobile game developers are thinking too narrowly when building a game franchise.
Interviewer: Dean Takahashi, Lead Writer, GamesBeat at VentureBeat

Peter Vesterbacka
Mighty Eagle
Creators of Angry Birds


9:30 - 10:00 am

Monster High - Leveraging Digital to Help Launch
a Tween Targeted Franchise
They’re the frighteningly fashionable teenage children of the world’s most famous monsters who’ve left their parents’ outdated haunting habits behind to brave the adventures of high school. Monster High, a new intellectual property within the Mattel Brand’s portfolio, delivers scary cool content via publishing, web and entertainment vehicles, as well as an array of consumer products including apparel, accessories and toys; all within its first year. Cynthia Neiman will talk about Mattel’s digital marketing approach that is appealing to ghouls of all ages.

Cynthia Neiman
Vice President, Marketing & Business Development
Mattel Digital Network


10:00 - 10:30 am Break
10:30 - 11:00 am The Game Has Changed! 3 New Rules for Winning at Retail
The retail game has changed . . . are you ready to play? Until very recently, major retailers’ game, tech and toy strategies were defined by their brand and product suppliers; today, retailers are working from their own playbooks. The good news is that after months of hunkering down, retailers are ready to run with the platforms, products and players that they believe are in lock step with their new game plans. In this session, retail authority and CEO of newmarketbuilders, Carol Spieckerman, will reveal the new rules for staying ahead of the game as major retailers plot their next moves.

Carol Spieckerman
President & CEO

11:00 - 11:30 am Online Marketing In the Age of Mommy Bloggers
This session will introduce you to the new landscape of peer-to-peer marketing that is actively taking place on blogs, micro-blogs and social networks: who are the new influencers, how do you reach them, and how do you control what they say about your product? Understand 360 degree marketing in the digital age and find out how to tame the new recommendation engines. Maria Bailey
is an award-winning author, radio talk show host, television personality and the foremost authority on marketing to moms. Maria is CEO of BSM Media, a full service marketing and media firm that specializes in marketing to mothers.

Maria Bailey
BSM Media


11:30 - 12:00 pm

Digital Engagement and the Evolution of Play
Products kids play with today have changed more in the last five years than in the last century. Tradition toys and games will always hold a special place in a child’s toy box, but how is the digital revolution changing the nature of play? Where is the toy industry headed? Is the future of play for kids wrapped up in virtual worlds? Are web-connected devices the key to success? How about mobile or augmented reality products? Come learn about the latest crop of technology products you’ll see on store shelves later this year, and take a look into the digital possibilities of tomorrow’s playthings.

Scott Traylor
CEO and Founder

12:00 - 1:00 pm
1:00 - 1:30 pm
iPhones, iPads, iTouch - Oh My:  Getting Your Brand Mobile

You can't ignore it. There are more than 100 million iPhone, iTouch and iPad devices now out in the marketplace.  Google's Android Platform is coming on strong and Microsoft will soon launch its Windows Mobile platform. In this session, Jason Loia, Chief Operating Officer Digital Chocolate, a leading mobile and social games publisher, will discuss the best strategies for getting your brand mobile.

Jason Loia
Chief Operating Officer
Digital Chocolate

1:30 -  2:00 pm Facebook Games: Monetizing your Social Games
Facebook has posted 500 million users. It has been the Wild West when it comes to monetizing social games but the industry is rapidly maturing. Join us for a look at how you can effectively leverage sophisticated brand advertising to monetize your games.

David Madden
Exec. Vice President, Sales, Marketing and Business Dev

2:00 - 2:30 pm Break
2:30 - 3:30 pm Silicon Valley:  Investors View of Games
Digital Toys and Entertainment
Join us for a panel of Silicon Valley investors as they discuss what they are investing in today, what's just hype and where the next digital trends are. 

Shirin Salemnia, Founder and CEO , PlayWerks
Jodell Seagrave, President/COO, Rocket21
Pat Kenealy, Managing Director, IDG Ventures
James Gatto, Virtual World and Video Game Team Leader, Pillsbury Winthrop Shaw Pittman LLP (moderator)
3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm

Venture Investments and Mergers and Acquisitions: Got game?
Obtain critical insight from a panel of leading investors, venture folks , M & A experts and entrepreneurs. Hear how the venture folks see the current marketplace and what trends are they investing in. Learn about how to make sure that your company stays in a good position to optimize an exit whether by merger or IPO. Understand the outlook for M & A.
- What is the current state of the market in virtual goods,
   gaming and toys?
- What are the relevant investment trends that are likely to define the
   next few years?
- Where are the excellent opportunities for entrepreneurs to build
- What is an M & A transaction?
- How do I avoid mistakes that will create problems for an optimal sale
   of the company?
- What "exits" have taken place in these spaces?
- What does the future look like for mergers and acquisitions
   in these spaces?
Chris Shonk, Managing Director, Liahona Ventures
Patricia E. Glovsky, Managing Director, Polygon Capital, LLC
Mark Rose, VP Product Management, PlaySpan
Yusuf H. Safdari, Senior Counsel, Pillsbury Winthrop Shaw Pittman LLP (moderator)


Also View the Virtual Goods track.  |   View the Schedule at a Glance





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