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At a Glance Schedule  |  Virtual Goods Schedule  |  Game, Toy and Tech Schedule

9:00 - 10:00 am -  September 22, 1010 in Game, Toy and Tech
Keynote Interview:  Toys Games and Tech
Traditional business models are being turned inside out and industries are colliding. It is not good enough to simply follow "traditional" business and product strategies. This unique keynote interview brings together three individuals who are at the forefront of their respective industries: toys, video games and silicon valley. Please join us for a candid discussion that will span the evolution of markets in the age of the smartphones, social networks and the digital consumer.

- Carter Keithley, President, Toy Industry Association
- Joseph Olin, President, Academy of Interactive Arts & Sciences
Timothy Chang, Principal, Norwest Venture Partners
- Interviewer:  Chris Kohler, Editor of Game|Life,


Carter Keithley
Toy Industry Association

Carter Keithley became President of the Toy Industry Association in 2006. In this position, he is responsible for overseeing the activities of a $17M not-for-profit trade association for the producers and importers of toys and youth entertainment products sold in North America. TIA represents over 500 companies who account for approximately 85% of domestic toy sales.

Mr. Keithley is currently a member of the Consumer Goods International Trade Advisory Committee (ITAC-4) of the U.S. Department of Commerce, International Trade Administration. He has been a volunteer director and chairman of several industry organizations, including the Associations Council of the National Association of Manufacturers and the National Council of the Housing Industry. Additionally, he was an appointee to the Environmental Protection Agency’s Clean Air Act Advisory Committee (CAAAC).

He is a graduate of the University of Michigan Law School and practiced law from 1971 to 1975 before commencing his career as an association executive. For the past thirty-five years, he has served as a full-time or part-time chief executive for more than a dozen industry associations and professional societies.



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