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Cynthia Neiman
Vice President, Marketing & Business Development
Mattel Digital Network

As Vice President of Marketing & Business Development for the Mattel Digital Network (MDN), Cynthia is responsible for setting marketing & content strategy. Prior to her current role, Cynthia managed the worldwide Mattel Games portfolio at Mattel including the UNO®, Scrabble®, Pictionary® and Apples to Apples® brands. Cynthia has also held senior marketing positions at IKEA (introducing the worldwide Swedish retailer to Southern California) and (the world’s largest online amateur sports community). She holds a B.A. degree in Economics from UCLA and a Masters of Business Administration Degree from Vanderbilt University. When she is not protecting her mayorship of the Wailea Tennis Club on foursquare, Cynthia can be found on the tennis court competing in local usta events.



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