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Gurbaksh Chahal

Gurbaksh Chahal is the founder and CEO of gWallet—a social media monetization platform that is bringing brands into the social gaming space. Previously, Chahal was the founder of Blue Lithium, which brought major brands into the ad network space for the first time. The company built technology that brought new transparency to online ad placement giving major brands confidence for the first time that they could safely bring their advertising online.

Blue Lithium quickly became an online advertising leader by focusing on data, optimization, and analytics and also introduced some of the first behavioral targeting capabilities online. Blue Lithium was acquired by Yahoo! for $300 million. Chahal founded his first ad start up, Click Agents, in 1999. ClickAgents focused on performance-based advertising, and was eventually merged with Valueclick in a $40 million transaction.




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