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Louise Curcio
Senior Analyst
M2 Research

Louise Curcio is a twenty-year veteran in the children's space with experience developing and marketing branded toys and games for Mattel, Disney, Nickelodeon and Upper Deck. As a senior analyst at M2 Research, Louise Curcio offers insight into the behaviors, trends and activities of kids. She recently published, Kids & Games: What Boys and Girls are Playing Today.

For the past fifteen years, Louise has been focusing on researching, developing and marketing consumer products and games for boys and girls. As Vice President at Mattel, she worked on entertainment-based toy products for kids. She led efforts in developing and marketing product lines for Disney, Nickelodeon, Pixar and Universal. Most recently as Vice President at Upper Deck, she led web development, on and off-line marketing and virtual world development on brands like World of Warcraft (trading card game), Yu-Gi-Oh! (trading card game), Marvel and Upper Deck sports trading cards. Additionally, she led the company’s effort in creating, a virtual world licensed by Major League Baseball, MLBPA, NHL and the NHLPA.

Louise has a M.B.A. from University of Southern California and a B.A. from the University of Colorado, Boulder.



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