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At a Glance Schedule  |  Virtual Goods Schedule  |  Game, Toy and Tech Schedule

Speakers

Maura Welch
Marketing & Content Director
WeeWorld


A seasoned interactive media expert, Maura Welch offers best-practice insight into how to successfully create, launch and integrate effective virtual goods campaigns in the evolving social game environment. As Director of Marketing & Virtual Goods for WeeWorld, she currently manages a wide range of branded, interactive marketing campaigns, as well as the creative development and monetization strategies for WeeWorld’s virtual goods and social gaming elements.

Prior to WeeWorld, Maura led the creative development of interactive ads via mobile camera phones for ELLEgirl and Warner Music Group at Mobot (now part of NeoMedia). She also helped Lycos launch a social networking site and worked with SkyGo (now part of Enpocket) to create some of the first wireless marketing campaigns. Maura has also held management positions at Cybersmith, Houghton Mifflin Company and ThingWorld.com.

An industry veteran and former Boston Globe columnist, she has spoken at numerous conferences, including Digital Hollywood and SXSW.

 

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