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Reyne Rice
Trend Specialist
Toy Industry Association

In her role as trend specialist for the Toy Industry Association, Reyne Rice works closely with manufacturers, retails, licensors and other related industry partners to track and identify trends in the toy and youth industry.

Reyne is frequently quoted in leading consumer and industry media outlets including Time, USA Today, The Wall Street Journal, The Washington Post, Brandweek, BusinessWeek, Redbook and various U.S. and European trade publications. She has also appeared on television news programs ranging from the Today Show to Fox Business Channel. Reyne’s trend information is available throughout the year on in the Reyne Talks Toys video series.

Reyne has nearly 30 years of toy industry experience. Prior to her involvement with TIA, she was director of communications for the international marketing information company the NPD Group, where she served as the official spokesperson for toys, games and entertainment properties; concurrently, she served as the organization’s director of toy services division. Reyne also held licensing, product development and international marketing positions at Mattel Toys, Today’s Kids and Arco Toys; while at Ogilvy & Mather Advertising, she worked on accounts for Mattel and Mattel International.

Reyne lives in the New York metropolitan area and is the mother of two teenagers. 



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