Engage! Expo San Jose - September 23-24, 2009 - It's all about user engagement!

Individual Schedules: Social Media | Virtual Goods | Digital Law | 3DTLC || At-A-Glance (all schedules)

Conference Schedule
The program delivers key insight into new monetization strategies, proven ways to strengthen customer relationships, and essential marketing solutions to maximize reach. Engage! Expo features world-class speakers knowledgeable in all aspects of user engagement.
Wednesday September 23, 2009

8:00 am 9:00 am	Registration and Networking
9:00 am 10:30am	Critical Insight From A Venture Capital Point of View Jeremy Liew, Managing Director, Lightspeed A New Approach To Virtual Goods - Trip Hawkins, Chairman and CEO, Digital Chocolate Room B3			3DTLC Keynote Crossing the Chasm, One Implementation at a Time Erica Driver and Sam Driver Room B4

	Room C2	Room B3	Room C1	Room B4
10:30 am 11:00 am	Networking Break and Demos
11:00 am 12:00 pm	The State of Social Media, Market Size and Key Trends	Virtual Goods: The State of The Industry	The Ethical Boundaries of Social Media: What Lawyers (and Business Owners) Need to Know	3DTLC 1.0 Redux: Bringing a New Dimension to Enterprise Learning and Collaboration
12:00 pm 1:00 pm	Lunch and Demos - Lunch Sponsored by Utherverse
1:00 pm 2:00 pm	How Venture Capital Sees Social Media	Analyze This: The Virtual Goods Marketplace	Show Me the Money: Unraveling Tax Incentives for Video Game Production	Afternoon Keynote Lessons from the Front Line: Implementing Virtual Social Environments at IBM
2:00 pm 2:30 pm	Networking Break and Demos
2:30 pm 3:30 pm	Customer Engagement and Monetization: A Step-By-Step Plan	Means, Motive and Opportunity: Virtual Goods and Social Gaming	3 Privacy Case Studies: ------ - COPPA: Protecting Users ------ - Intellectual Property Megasuit ------ - International Perspectives	Redefining Design: It is Not about Being There, It is about DOING There
3:30 pm 4:00 pm	Networking Break and Demos
4:00 pm 5:00 pm	Case Studies: Social Media Success Stories: Hear from Wal-Mart, Intel and Kodak	Second Life: The Largest User-Generated Virtual Goods Economy in the World	Comparing Virtual World/MMO Business Models: Make the Right Choice	Speed Sharing: Six Business Value Success Stories in 60 Minutes!

Conference Evening Reception
Wednesday evening 5pm to 6:30pm
ThreatMetrix booth #6 in the Exhibit Hall
Join us for free beer and munchies at the ThreatMetrix booth #8 in the Exhibit Hall.
Conference Attendees: Your badge gets you beer.

Individual Schedules: Social Media | Virtual Goods | Digital Law | 3DTLC || At-A-Glance (all schedules)

Conference Schedule - Thursday September 24, 2009

8:00 am 9:00 am	Registration and Networking
9:00 am 10:30 am	Keynotes: Implementing Best Buy's Social Media Strategy Gina Debogovich, Community Manager, Best Buy Co, Inc. Jason Parker, Community Analyst, Best Buy Co, Inc. ------ An Interview with Mark Pincus, Founder and CEO, Zynga Mark Pincus, Founder and CEO, Zynga Room B3			3DTLC Keynote When Virtual Worlds Meet the Real World at Chevron Room B4

	Room C2	Room B3	Room C1	Room B4
10:30 am 11:00 am	Networking Break and Demos
11:00 am 12:00 pm	Integrating Social Media Platforms into Your Marketing Strategy	Case Studies: Virtual Goods Business Success Stories 1. Sports Virtual Goods 2.. MyYearBook.com 3. Playdom	Best Practices in a Worst Case Scenario: How to React Intelligently to a Security Breach	Vertical View: Exploring Industry Adoption of Enterprise 3D Technology
12:00 pm 1:00 pm	Lunch and Demos
1:00 pm 2:00 pm	Playing the Loyalty Game ------ Social Marketing Business School	Leveraging the iPhone for a Virtual Goods Win	Patent Update: Understand Today's Issues and Prepare for What's Ahead	Lessons from Metanomics: From Silicon Alley to Wall Street
2:00 pm 2:30 pm	Networking Break and Demos
2:30 pm 3:30 pm	Leveraging Virtual Worlds to Engage and Monetize	Getting the Most Out Of Your Virtual Goods Business	Understanding Freemiums, Special Offers, Rewards, Content and Gambling	Integrate or Evaporate: Plugging 3D into the Enterprise Infrastructure
3:30 pm 4:00 pm	Networking Break and Demos
4:00 pm 5:00 pm	Building a Viral Metrics Infrastructure	Monetization of Social Games and Applications: What Works and What Doesn't	Avoid the Metagame Trap: Understanding a Game Operator's Responsibilities	Vendor View: Collaborating to Cross the Chasm