Critical Insight From A Venture Capital Point of View
Jeremy Liew, Managing Director, Lightspeed
Join us for critical insight from one of the leading venture capitalists in the space. In an onstage interview with Engage Digital's Curt Feldman, Jeremy Liew, Managing Director of Lightspeed Venture Partners, will discuss the current social media and virtual goods landscape, how the venture community views the marketplace and where trends are leading. This session is a must for all entrepreneurs, developers and business professionals.

A New Approach To Virtual Goods
Trip Hawkins, Chairman and CEO, Digital Chocolate
The game industry is undergoing an exciting period of disruption from innovative products. Trip Hawkins, Chairman and CEO, Digital Chocolate and the founder of Electronic Arts, will announce and explain a new game service that gives a virtual item “platform power” across a variety of games, networks and devices. Trip has been a new media pioneer for 30 years. Join us at Engage! for an exclusive look at what's next.

Show Me the Money: Unraveling Tax Incentives for Video Game Production
It is estimated that in the US and Canada alone, there are at least twenty different jurisdictions with tax incentives that apply to the game industry (including virtual worlds and social networks). But understanding the how to qualify for benefits -- be they tax offsets, reimbursement of taxes paid, or even up front money -- takes an informed legal assessment. This session will look at incentives from a number of perspectives. Our panel of legal experts will address available benefits to new as well as expanding businesses. With the ability to reduce exposure to taxes by between 15 and 25 percent, this is a must-attend session for any fiscally responsible businessperson.
Sean Kane, Attorney, Kane & Associates LLC
Elliott Adams, Digital Media Industry Director, Louisiana Economic Development

COPPA Case Study: How to Protect Your Users and Prepare Your Business
One of the goals of the Children's Online Privacy Protection Act is to help you protect your most valuable resource -- your young users -- from predators and other malicious elements online. But understanding how to conform to COPPA can be a challenge. This session will outline best practices when it comes to due diligence and business practices that not only help create a safe and privacy-friendly playground for your customers but also telegraph to the Federal Trade Commission that you care about meeting COPPA standards.
Shai Samet, CIPP, Founder and President, Samet Privacy, LLC

Intellectual Property Megasuit: Could It Happen to You?
In 2007, Viacom sued Google and YouTube for $1 Billion claiming that it had harnessed technology to willfully infringe on Viacom’s intellectual property. Viacom said that the YouTube’s video sharing forum for user generated content proved to be a vehicle for IP infringement on a massive scale — while YouTube profited from the copying. If you have a virtual world or MMOG that allows user generated content, could you face the same kind of megasuit? This case study will break down the Viacom YouTube suit and talk about lessons learned to reduce the risk of an IP megasuit.
Stephen S. Wu, Partner, Cooke Kobrick & Wu LLP

Case Studies in Privacy - US and International Perspectives
Roxanne E. Christ, Partner, Latham & Watkins

Comparing Virtual World/MMO Business Models: Make the Right Choice
Understanding the major differences between subscription-, microtransaction-, and advertising-based revenue models is just the start of understanding revenue streams and what's right for your business. With hybrid models rapidly being created -- and legal ramifications evolving along side business -- it literally pays to include a legal expert or legal team in at the design phase of your online product. This session will help lay the groundwork for your developing business and will present issues concerning liability that need to known early. Leave with the mantra that it's going to be significantly more cost effective to include lawyers in the design phase rather than connecting with counsel to fix what's gone and broke post-launch.
Sean Kane, Attorney, Kane & Associates LLC
S. Gregory Boyd, Davis & Gilbert LLP - Attorneys
Steve Hoffman, Chairman & CEO, RocketOn
Keith McCurdy, CEO, Vivaty
Reuben Steiger, Virtual Greats
Corey Bridges, Co-founder, Executive Producer and Marketing Director, Multiverse
Steven Goldstein, Senior Counsel, Stubbs Alderton & Markiles, LLP

Gina Debogovich, Community Manager, Best Buy Co, Inc.
Jason Parker, Community Analyst, Best Buy Co, Inc.

An Interview with Mark Pincus, Founder and CEO, Zynga
Mark Pincus, Founder and CEO, Zynga
Mark Pincus is a leading Internet entrepreneur, having founded and established four successful companies. His latest venture Zynga, founded in 2007, is the largest social gaming network, and marries his knowledge of social networks with his desire to create the next mass market video game phenomenon. Zynga has received $39 million in funding to date and has 32 million daily active users playing their online social games.

Best Practices in a Worst Case Scenario:
How to React Intelligently to a Security Breach
When your game, world, or network is hacked or otherwise intruded upon by malicious elements, what steps does the law compel you to take? When do you need to inform customers? What about law enforcement -- when do need to bring the authorities into the situation? With each state having different standards, different statutes, and different penalties for non-compliance, it pays to know ahead of time how to react. This session will fortify digital entertainment operators with the information they need to protect their business, and their customers, when a breach occurs.
Steven Davis, CEO, IT GlobalSecure Inc.
Benjamin T. Duranske, Attorney, Pillsbury Winthrop Shaw Pittman LLP

Understanding Freemiums, Special Offers, Rewards, Content and Gambling
Today's business model of choice may be freemium, but what are the legal issues a freemium model presents? Know how your game's approach to currency, trade, cashing out, and exchange for real world items will be interpreted and plan smart, by planning ahead.
Matt Mihaly, CEO, Sparkplay Media
Farnaz Alemi, Attorney, Jenner & Block LLP
Seth J. Steinberg, Attorney, Counselor, Law Offices of Seth J. Steinberg
Thomas Lee, Senior Director of Business and Marketing, Gamepot USA
Benjamin T. Duranske, Attorney, Pillsbury Winthrop Shaw Pittman LLP (moderator)

Avoid the Metagame Trap: Understanding a Game Operator's Responsibilities
When some uses your game in ways you didn't anticipate, what level of liability do you have? What are the legal issues, including criminal issues, at play for a game operator? How liable for grey-market trade is the game owner? This session will look at the degree to which game operators and owners are responsible for the actions of users outside the scope of intended play -- and ways to mitigate risk early on in the development timeline.
J. Michael Monahan, II, Attorney, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson
Michael H. Pinkerton, COO, Metaverse Mod Squad
Neal Black, General Counsel, Live Gamer
Shane McGee, Partner, Sonnenschein Nath & Rosenthal LLP