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Concurrent Events
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Conference Schedules:   Social Media  |  Virtual Goods  |  Digital Law  |  3DTLC   ||   At-A-Glance (all schedules)

Digital Law Conference
Room C1

Digital Law Conference provides a detailed examination of the legal issues raised by games, social media, virtual goods and virtual worlds and offers key insight into where the industry is headed and what the associated legal implications are. 7 credit hours of CLE accreditation has been applied for in MCLE states.   

Wednesday September 23, 2009

8:00 am
9:00 am
Registration and Networking
9:00 am
10:30 am

Critical Insight From A Venture Capital Point of View
Jeremy Liew, Managing Director, Lightspeed
Join us for critical insight from one of the leading venture capitalists in the space. In an onstage interview with Engage Digital's Curt Feldman, Jeremy Liew, Managing Director of Lightspeed Venture Partners, will discuss the current social media and virtual goods landscape, how the venture community views the marketplace and where trends are leading. This session is a must for all entrepreneurs, developers and business professionals.

A New Approach To Virtual Goods
Trip Hawkins, Chairman and CEO, Digital Chocolate

The game industry is undergoing an exciting period of disruption from innovative products. Trip Hawkins, Chairman and CEO, Digital Chocolate and the founder of Electronic Arts, will announce and explain a new game service that gives a virtual item “platform power” across a variety of games, networks and devices. Trip has been a new media pioneer for 30 years. Join us at Engage! for an exclusive look at what's next.

10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm
The Ethical Boundaries of Social Media:
What Lawyers (and Business Owners) Need to Know

Lawyers are bound by -- some would say live by -- rules of ethics concerning confidentiality, where one can practice, even what one can say about one's expertise. What ethical issues do lawyers face within the confines of social networks and other digital landscapes? This session will introduce the ramifications of a parallel identity online -- how companies, other attorneys, and even the bench are interpreting and using personal identity markers in social media. This session will focus primarily on what lawyers need to know but will also be useful for anyone who has both a robust online identity as well as a stake in the real world.
Amanda Mayhew, General Counsel, EthicsPoint
Carol M. Langford, Adjunct Professor, USFCS
Josh King, Vice President, Business Development & General Counsel, Avvo, Inc
Jessica Thaler, Partner, Kane & Associates LLC
12:00 pm
1:00 pm
1:00 pm
2:00 pm

Show Me the Money: Unraveling Tax Incentives for Video Game Production
It is estimated that in the US and Canada alone, there are at least twenty different jurisdictions with tax incentives that apply to the game industry (including virtual worlds and social networks). But understanding the how to qualify for benefits -- be they tax offsets, reimbursement of taxes paid, or even up front money -- takes an informed legal assessment. This session will look at incentives from a number of perspectives. Our panel of legal experts will address available benefits to new as well as expanding businesses. With the ability to reduce exposure to taxes by between 15 and 25 percent, this is a must-attend session for any fiscally responsible businessperson.
Sean Kane, Attorney, Kane & Associates LLC
Elliott Adams, Digital Media Industry Director, Louisiana Economic Development

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

COPPA Case Study: How to Protect Your Users and Prepare Your Business
One of the goals of the Children's Online Privacy Protection Act is to help you protect your most valuable resource -- your young users -- from predators and other malicious elements online. But understanding how to conform to COPPA can be a challenge. This session will outline best practices when it comes to due diligence and business practices that not only help create a safe and privacy-friendly playground for your customers but also telegraph to the Federal Trade Commission that you care about meeting COPPA standards.
Shai Samet, CIPP, Founder and President, Samet Privacy, LLC

Intellectual Property Megasuit: Could It Happen to You?
In 2007, Viacom sued Google and YouTube for $1 Billion claiming that it had harnessed technology to willfully infringe on Viacom’s intellectual property. Viacom said that the YouTube’s video sharing forum for user generated content proved to be a vehicle for IP infringement on a massive scale — while YouTube profited from the copying. If you have a virtual world or MMOG that allows user generated content, could you face the same kind of megasuit? This case study will break down the Viacom YouTube suit and talk about lessons learned to reduce the risk of an IP megasuit.
Stephen S. Wu, Partner, Cooke Kobrick & Wu LLP

Case Studies in Privacy - US and International Perspectives
Roxanne E. Christ, Partner, Latham & Watkins

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm

Comparing Virtual World/MMO Business Models: Make the Right Choice
Understanding the major differences between subscription-, microtransaction-, and advertising-based revenue models is just the start of understanding revenue streams and what's right for your business. With hybrid models rapidly being created -- and legal ramifications evolving along side business -- it literally pays to include a legal expert or legal team in at the design phase of your online product. This session will help lay the groundwork for your developing business and will present issues concerning liability that need to known early. Leave with the mantra that it's going to be significantly more cost effective to include lawyers in the design phase rather than connecting with counsel to fix what's gone and broke post-launch.
Sean Kane, Attorney, Kane & Associates LLC
S. Gregory Boyd, Davis & Gilbert LLP - Attorneys
Steve Hoffman, Chairman & CEO, RocketOn
Keith McCurdy, CEO, Vivaty
Reuben Steiger, Virtual Greats
Corey Bridges, Co-founder, Executive Producer and Marketing Director, Multiverse
Steven Goldstein, Senior Counsel, Stubbs Alderton & Markiles, LLP

5:00 pm
6:30 pm
Conference Evening Reception
Join us for free beer and munchies at the ThreatMetrix booth #6 in the Exhibit Hall.   Conference Attendees: Your badge gets you beer. 
>>>>  Wednesday evening 5pm to 6:30pm

Thursday September 24, 2009

8:30 am
9:00 am
Registration and Networking
9:00 am
10:30 am
Implementing Best Buy's Social Media Strategy
Gina Debogovich, Community Manager, Best Buy Co, Inc.
Jason Parker, Community Analyst, Best Buy Co, Inc.
Best Buy is leveraging social media across the entire corporation, rallying hundreds of employees across the country to engage with consumers online. The most recent activity: Twelpforce, a collective force of Best Buy technology pros offering tech advice on Twitter. Twelpforce is the latest addition to Best Buy Connected, which is billed as the voice of the Best Buy Employee. Find out what's working and why in this broad social media deployment from the major retailer.

An Interview with Mark Pincus, Founder and CEO, Zynga
Mark Pincus, Founder and CEO, Zynga
Mark Pincus is a leading Internet entrepreneur, having founded and established four successful companies. His latest venture Zynga, founded in 2007, is the largest social gaming network, and marries his knowledge of social networks with his desire to create the next mass market video game phenomenon. Zynga has received $39 million in funding to date and has 32 million daily active users playing their online social games.

10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

Best Practices in a Worst Case Scenario:
How to React Intelligently to a Security Breach
When your game, world, or network is hacked or otherwise intruded upon by malicious elements, what steps does the law compel you to take? When do you need to inform customers? What about law enforcement -- when do need to bring the authorities into the situation? With each state having different standards, different statutes, and different penalties for non-compliance, it pays to know ahead of time how to react. This session will fortify digital entertainment operators with the information they need to protect their business, and their customers, when a breach occurs.
Steven Davis, CEO, IT GlobalSecure Inc.
Benjamin T. Duranske, Attorney, Pillsbury Winthrop Shaw Pittman LLP

12:00 pm
1:00 pm
Lunch
1:00 pm
2:00 pm
Patent Update: Understand Today's Issues and Prepare for What's Ahead
What is and isn't patentable in the world of games, social networking and virtual worlds is a moving target. Where does the industry stand today in terms of patentable IP, and what trends are impacting and influencing the industry and IP of tomorrow? This session will profile the major legal theories at work in the industry's highest profile cases -- who are the players, what are the issues, what are the likely outcomes, and how that might affect you and your business model.
James Gatto, IP Practice Section Leader, Pillsbury Winthrop Shaw Pittman LLP
Ross Dannenberg, Attorney, Banner & Witcoff, Ltd.
Timothy Bechen, Partner, Ostrow Kaufman & Frankl LLP
2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

Understanding Freemiums, Special Offers, Rewards, Content and Gambling
Today's business model of choice may be freemium, but what are the legal issues a freemium model presents? Know how your game's approach to currency, trade, cashing out, and exchange for real world items will be interpreted and plan smart, by planning ahead.
Matt Mihaly, CEO, Sparkplay Media
Farnaz Alemi, Attorney, Jenner & Block LLP
Seth J. Steinberg, Attorney, Counselor, Law Offices of Seth J. Steinberg
Thomas Lee, Senior Director of Business and Marketing, Gamepot USA
Benjamin T. Duranske, Attorney, Pillsbury Winthrop Shaw Pittman LLP (moderator)

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm

Avoid the Metagame Trap: Understanding a Game Operator's Responsibilities
When some uses your game in ways you didn't anticipate, what level of liability do you have? What are the legal issues, including criminal issues, at play for a game operator? How liable for grey-market trade is the game owner? This session will look at the degree to which game operators and owners are responsible for the actions of users outside the scope of intended play -- and ways to mitigate risk early on in the development timeline.
J. Michael Monahan, II, Attorney, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson
Michael H. Pinkerton, COO, Metaverse Mod Squad
Neal Black, General Counsel, Live Gamer
Shane McGee, Partner, Sonnenschein Nath & Rosenthal LLP

 

 

 

 

 

 

 

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