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Conference Schedules:   Social Media  |  Virtual Goods  |  Digital Law  |  3DTLC   ||   At-A-Glance (all schedules)

Social Media Strategies
Room C2

The social media track seeks to help business understand the best practices, current trends, and effective strategies of social media and user engagement.

Wednesday September 23, 2009

8:00 am
9:00 am
Registration and Networking
9:00 am
10:30 am

Critical Insight From A Venture Capital Point of View
Jeremy Liew, Managing Director, Lightspeed
Join us for critical insight from one of the leading venture capitalists in the space. In an onstage interview with Engage Digital's Curt Feldman, Jeremy Liew, Managing Director of Lightspeed Venture Partners, will discuss the current social media and virtual goods landscape, how the venture community views the marketplace and where trends are leading. This session is a must for all entrepreneurs, developers and business professionals.

A New Approach To Virtual Goods
Trip Hawkins, Chairman and CEO, Digital Chocolate

The game industry is undergoing an exciting period of disruption from innovative products. Trip Hawkins, Chairman and CEO, Digital Chocolate and the founder of Electronic Arts, will announce and explain a new game service that gives a virtual item “platform power” across a variety of games, networks and devices. Trip has been a new media pioneer for 30 years. Join us at Engage! for an exclusive look at what's next.

10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

The State of Social Media, Market Size and Key Trends
This session provides detailed insight to the overall growth of social media on a worldwide basis. Data will be presented that examines how various categories are performing and which regions of the world and growing fastest. Attendees of this session will come away with the latest estimates and analysis of the overall momentum of social media and with an understanding of some of the business models that are driving the market.
Nick O’Neill, Founder, Social Times
Barry Gilbert, Vice President, Strategy Analytics
Michael Cai, Vice President of Video Games, Interpret

12:00 pm
1:00 pm
1:00 pm
2:00 pm

How Venture Capital Sees Social Media
Times are tough, but that only makes venture capitalists look closer and harder at investment opportunities. Learn what some of the most active investors from the Angel and VC camps are looking for today from social media start-ups and existing companies intent on tapping social media for future success. Bring your business plans, elevator pitches, and questions as this session will offer unparalleled access to venture capital's most demanding and analytic minds.
Tim Chang, Principal, NVP
Stewart Guenther, Co-founder, Venture Capital-Private Equity Roundtable
Shai Goldman, Director, Entrepreneur Services Group, SVB Capital
Michael Kim, Partner, Rustic Canyon Partners
Susan Lucas-Conwell, CEO, SD Forum (moderator)

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

Customer Engagement and Monetization: A Step-By-Step Plan
Customer acquisition, monetization and retention are key to building a lasting enterprise. This session will look closely at what makes customers stick around and how to turn them into active and recurring customers. What are the trends, challenges and opportunities in monetizing social media? Our panel of uniquely qualified experts will reveal how they engage their audience and parley that engagement into dollars and cents.
Ali Moiz, Co-Founder and COO, Peanut Labs
Bill Wang, Vice President, Perfect World
Kevin Xu, COO, IGG
Jonathan Flesher, Vice President & General Manager, Business Development, Zynga
Robert Ferrari, VP Publishing and Business Development, Sanrio Digital
Jaim Friesen, Producer, Pogo at Electronic Arts

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm

Case Studies:  Social Media Success Stories: Wal-Mart, Intel, Kodak
The smartest brands and media companies have already started using social media to more effectively engage their audience. How has it impacted sales, perception, and revenues? What's worked? What's flopped? In this session, early adopters will share their success stories in leveraging social media tools – what they've learned so far, what they would have done differently, and what they recommend to established brands and start-ups alike who are just now dipping their toes in the social media stream.

Case Study:  Walmart Elevenmoms
How does the biggest retailer in the world go from no engagement in Social Media marketing to being the gold standard of how to build a retailer community-focused Social Media program in just a few months? John Andrews, founder of the Walmart Elevenmoms, started with 11 Mom Bloggers, an idea to create a money saving community, and the belief that if you listen, learn and engage anything is possible. Learn what worked, what didn't, how the program changed and grew with the needs of the community, and what he'd do differently (if anything) if he had to do it all over again.
John Andrews, Managing Partner, Digital, Collective Bias, Formerly, Emerging Media Manager, Wal-Mart

Building Brand Engagement with Twitter
Description: In this session, we’ll discuss a case study about how Intel engaged directly with consumers on several different social media channels, specifically Twitter. You will get an inside glimpse on how engaging with customers through this channel resulted in deep brand engagement and one-to-one dialogue. You’ll see the ways Intel listened to customers and how they determined when, why and how to engage.  We’ll also review how Intel measured the success of these interactions and whether or not it was a success.
Michael Brito, Social Media Strategist, Intel

How Kodak Leverages Social Media
Kodak started with social media in September 2006 with their first corporate blog 1000words.kodak.com. Since then they have grown to three blogs, a Facebook fan page, YouTube channel, Flickr photostream with groups and Twitter. This session will provide real life examples of how Kodak got started in social media, how it is performing and where it is heading.
Jenny Cisney, Chief Blogger, kodak.com

5:00 pm
6:30 pm
Conference Evening Reception
Join us for free beer and munchies at the ThreatMetrix booth #6 in the Exhibit Hall.   Conference Attendees: Your badge gets you beer. 
>>>>  Wednesday evening 5pm to 6:30pm

Thursday September 24, 2009

8:30 am
9:00 am
Registration and Networking
9:00 am
10:30 am

Implementing Best Buy's Social Media Strategy
Gina Debogovich, Community Manager, Best Buy Co, Inc.
Jason Parker, Community Analyst, Best Buy Co, Inc.
Best Buy is leveraging social media across the entire corporation, rallying hundreds of employees across the country to engage with consumers online. The most recent activity: Twelpforce, a collective force of Best Buy technology pros offering tech advice on Twitter. Twelpforce is the latest addition to Best Buy Connected, which is billed as the voice of the Best Buy Employee. Find out what's working and why in this broad social media deployment from the major retailer.

An Interview with Mark Pincus, Founder and CEO, Zynga
Mark Pincus, Founder and CEO, Zynga
Mark Pincus is a leading Internet entrepreneur, having founded and established four successful companies. His latest venture Zynga, founded in 2007, is the largest social gaming network, and marries his knowledge of social networks with his desire to create the next mass market video game phenomenon. Zynga has received $39 million in funding to date and has 32 million daily active users playing their online social games.

10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

Integrating Social Media Platforms into Your Marketing Strategy
With a growing number of social media platforms to choose from, which one is right for you? Hear from the platform creators themselves: What makes them unique? What apps are especially suited for each? What are their long-term strategies to maximize engagement? How do they see platform differentiation evolving in the future?
Mike Trigg, VP of Marketing, Hi5 Networks
Justin Smith, Founder and Editor, Inside Facebook and Inside Social Games
Gerardo Capiel, VP Product Management, Platform, MySpace
Jean-Claire Fitschen, Director, Games Products, Comcast Interactive Media
Rajat Paharia, Founder / Chief Product Officer, Bunchball

12:00 pm
1:00 pm
Lunch
1:00 pm
1:30 pm










1:30 pm
2:00 pm

Playing the Loyalty Game
Everywhere you look, brands are working hard to engage consumers in their cults of loyalty. From Twitter to Facebook, online and off, getting and keeping consumer attention has never been tougher. Increasingly, major brands and nimble innovators are turning to the power of Funware (game mechanics in non-game contexts) to create lasting community and engagement. Gabe Zichermann, father of Funware theory and author of two upcoming books on this burgeoning movement (WebPlay and Game-Based Marketing) takes a closer look at some real-world case studies from major brands, including NBC, JPMorgan Chase and United Airlines. While some brands use games as an incidental part of loyalty development, others have embraced a Funware-centric worldview with gusto. Based on interviews with key stakeholders, Playing the Loyalty Game will explore some of the more interesting lessons learned in this breakthrough field.
Gabe Zichermann, CEO, rmbr

Social Marketing Business School
Kevin Barenblat, CEO of social marketing firm Context Optional, will share how brands and agencies can successfully leverage social networks such as Facebook and MySpace to grow brand awareness, and build brand affinity, and engage brand advocates. The session will explore the challenges and successes of viral spread through social networks and share how to build campaigns that deliver deeper audience engagement, tapping into the viral communication channels that have made social networking sites so successful.
Sebastian Gard, Co-Founder and CEO, Context Optional

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

Leveraging Virtual Worlds to Engage and Monetize
Virtual worlds are becoming increasingly sophisticated, from rich Flash-based worlds to in-depth full 3D immersive worlds. No matter which technologies are desired the immersive nature of an engaging, avatar-enabled social media platform provides multiple opportunities for monetization. This session examines those options and details what is effective in virtual worlds.
Brian Shuster, Founder and CEO, Utherverse, Inc.
Michael Gold, CEO, Electrotank
Sibley Verbeck, CEO, Electric Sheep Company
Ian Swanson, CEO, Sometrics
Teemu Huuhtanen, Executive VP, Sulake Corp, President, North America, Sulake Inc.

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm

Building a Viral Metrics Infrastructure
This workshop will take you behind the scenes at one of the top social games companies on Facebook and provide an in-depth look at how our in house metrics infrastructure was built. The workshop will also share valuable data we've collected from our thousands of experiments over millions of users on billions of events across our applications.
Siqi Chen, Co-founder and CEO, Serious Business

 

 

 

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