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Conference Schedules:   Social Media  |  Virtual Goods  |  Digital Law  |  3DTLC   ||   At-A-Glance (all schedules)

3D Training Learning and Collaboration
Room B4

3D virtual worlds have broad implications for business not the least of which is cost savings and energy conservation.

Wednesday September 23, 2009

8:00 am
9:00 am
Registration and Networking
9:00 am
10:30 am
Keynote: Crossing the Chasm, One Implementation at a Time
Before work-related use of the Immersive Internet can reach the early majority phase of adoption we face a wide chasm filled with barriers. This can be overwhelming when looked at as a whole. But the barriers – as well as the benefits – depend on why and how this emerging technology is put to work. Across industries and company sizes, hard-working project teams are applying immersive technology to burning business problems in eight major areas. In this session, industry analysts Erica Driver and Sam Driver share their research into the business value of the Immersive Internet and offer a set of good practices for knocking down the barriers to adoption.
Erica Driver, Principal, ThinkBalm
Sam Driver, Principal, ThinkBalm

Virtual Worlds: The Next Level
Ron Burns, CEO of ProtonMedia, will discuss the next level of functionality that virtual worlds must achieve to move the industry beyond early adopters and innovators to mainstream acceptance.
10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

3DTLC 1.0 Redux: Bringing a New Dimension to Enterprise
Learning and Collaboration
Based on his research with Karl Kapp for their forthcoming book: 3D Learning: Brining a New Dimension to Enterprise Learning and Collaboration, Tony will unveil an Enterprise 3D Design Model that describes how to apply set of Design Principles to align the Macrostructures, Archetypes and Sensibilities that differentiate 3D technology from other learning and collaboration technologies. Tony will also provide an overview of ten case studies from 3DTLC 1.0, show how they map onto the design model and describe the business value achieved from these pioneering 3D enterprise applications.
Tony O'Driscoll, Professor of the Practice, Duke University’s Fuqua School of Business

12:00 pm
1:00 pm
1:00 pm
2:00 pm

AFTERNOON KEYNOTE:
Lessons from the Front Line: Implementing Virtual Social Environments at IBM

Virtual social environments are examples of converged spaces, where virtual world affordances, new collaboration/community tools, new measurement options, play, immersion, culture and presence collide into a new and rapidly changing medium. Creating compelling and measurable learning experiences is already difficult work. Adding the complexity of the emerging Metaverse is similar to juggling several new languages and technologies at once. Chuck Hamilton has skillfully led the charge in successfully applying virtual technologies at IBM. He will share a number of Enterprise Learning and Collaboration applications that have been implementations at IBM, and the lessons he has learned along the way about how to successfully Cross the Chasm.
Chuck Hamilton, Center for Advanced Learning, IBM

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

Redefining Design: It is Not about Being There, It is about DOING There
One of the core differentiators of virtual worlds is Agency. Avatars can act and interact within a virtual space with much more facility than in previous collaborative software offerings. This session will demonstrate through case study application how design around “Doing” differentiates 3D.

3D learning and collaboration experiences must leverage interactivity where decisions have to be made collaboratively, and consequences experienced collectively. Without engagement and feedback, the learner tends to diminish their experience, loose energy and motivation. The design approach must keep participants making decisions and responding to changes in their environment. Designs must also incorporate the appropriate level of challenge, start easy, and make it harder. These are the ways to go beyond being, and into the world of doing. In exploring these case studies, participants will understand concrete design problems for creating virtual worlds that change human performance through interactivity and measurement.
Randy Hinrichs, Chief Executive Officer, 2b3d (moderator)
Emily Chung, Mgr, Scalable Learning Solutions, WWSE - Sales Force Development, Cisco
Maribeth Black, Senior research Scientist, FX Palo Alto Laboratory (a subsidiary of Fuji Xerox)
Celeste DeVaneaux, IT Project Manager, Club One

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm

Speed Sharing: Six Business Value Success Stories in 60 Minutes!
Koreen Olbrish will moderate a rapid-fire speed sharing session that provide an overview of successful virtual world implementations and share the results of evaluations for those implementations.

Each presenter will have 7 minutes to share their case-studies in the following structured format: (1) The Business Problem, (2) The 3D Solution, (3) And the Business Results. Following the Rapid-Fire Speed-Sharing, Koreen will engage the audience in a lively Q&A session.
Koreen Olbrish, CEO, Tandem Learning
Ken Hudson, Managing Director, Virtual World Design Centre, Loyalist College
Jennifer Swayze, Project Manager, i-link Global Talent Management, Johnson & Johnson
Caroline C. Avey, Learning Strategist, ACS Learning Services

5:00 pm
6:30 pm
Conference Evening Reception
Join us for free beer and munchies at the ThreatMetrix booth #6 in the Exhibit Hall.   Conference Attendees: Your badge gets you beer. 
>>>>  Wednesday evening 5pm to 6:30pm

Thursday September 24, 2009

8:30 am
9:00 am
Registration and Networking
9:00 am
10:30 am
3DTLC Keynote: When Virtual Worlds Meet the Real World at Chevron
This presentation will discuss Chevron’s deployment of virtual worlds technology and the safety, reliability and operational performance benefits it has achieved. Kevyn will cover how advanced collaboration capabilities are being accepted and adopted by project teams and why they augment or enhance existing communication and collaboration methods. Kevyn will outline: How to quantify the benefits of 3D virtual worlds deployments, Techniques for selling in virtual worlds projects - teams to target and why, how to begin with a project of narrow scope and easily measurable results, Why virtual worlds can be superior collaboration capabilities to other traditional technologies.
Kevyn Renner, Senior Technology Consultant, Chevron Global Manufacturing
10:30 am
11:00 am
Networking Break and Demos
11:00 am
12:00 pm

Vertical View: Exploring Industry Adoption of Enterprise 3D Technology
Enterprise Learning and Collaboration is ubiquitous across industries. All companies need to educate their employees and the majority of them need to collaborate at a distance to get work done. However, not all industries are created equal when it comes to adopting 3D technologies for enterprise learning and collaboration.

Eilif Trondsen will facilitate a discussion with four industry representatives on: Where they think their respective industries are on the Adoption Curve, What the early successes they see are, what the cultural and technical barriers to adoption are, and What that particular Industry vertical needs in order to increase adoption.
Eilif Trondsen, Research and Program Director of the Virtual Worlds Consortium, SRI Consulting Business Intelligence (moderator)
Mark Oehlert, Innovation/Emerging Technology/Gaming Evangelist at Defense Acquisition University
Dr. Parvati Dev, Parvati Dev, PhD, FACMI, President, Innovation in Learning Inc.

12:00 pm
1:00 pm
Lunch
1:00 pm
2:00 pm

Lessons from Metanomics: From Silicon Alley to Wall Street
Metanomics is a popular weekly broadcast focusing on the serious uses of virtual worlds. Over the years, Rob Bloomfield has had the opportunity to interview a number of enterprise virtual world luminaries and pioneers. The lessons drawn from building a community of technology enthusiasts has allowed Rob to develop a highly successful initiative directed at the techno-indifferent: a new broadcast serioes funded by the Financial Accounting Standards Board that brings academic researchers and policy makers into Second Life each week to discuss the arcane accounting issues so essential to our global economy.

We will open this session by “interviewing the interviewer” and soliciting Rob’s take on where he thinks the industry is on the adoption curve and what he believes needs to happen to reach Wall Street (and Main Street).

Metanomics has expanded from a "live discussion" in a single virtual environment to one that is broadcast across multiple media, reaching hundreds of viewers for each broadcast and thousands more across a half dozen distribution channels. Community engagement is facilitated by thousands of views and interactions across Twitter, Facebook, Plurk, and other social media platforms. "Under the hood" of Metanomics is a set of social networking tools that makes it a model for how enterprise and educators can create a platform for community development and engagement that combines virtual world technology with social media.
Robert J. Bloomfield, Nicholas H. Noyes Professor of Management, Cornell University
Doug Thompson, CEO, Remedy Communications

2:00 pm
2:30 pm
Networking Break and Demos
2:30 pm
3:30 pm

Integrate or Evaporate: Plugging 3D into the Enterprise Infrastructure
No technology can stand-alone in isolation for very long. The industry is rapidly progressing from single point-solutions to validate the benefits of 3D affordances for learning and collaboration to needing to integrate this technology with the existing enterprise infrastructure.

In this panel, Brian Bauer will lead a discussion on how these enterprises have integrated 3D with other technologies to better solve business problems. He will also probe on the issues that these integration pioneers experienced and what the industry needs to do from a technology perspective to overcome enterprise integration issues. 
Dr. Renate Fruchter, Director of the Project-Based Learning Laboratory, Stanford University
Karen Keeter, Marketing Executive, IBM Digital Convergence EBO
Nicole Yankelovich, Collaborative Environments, Project Wonderland Lead, Sun Microsystems
Cindy Pickering, Intel
Brian Bauer, Managing Partner, Étape Partners LLC (moderator)

3:30 pm
4:00 pm
Networking Break and Demos
4:00 pm
5:00 pm
Vendor View: Collaborating to Cross the Chasm
Thinkbalm has identified a number of barriers that need to be overcome to enable increased adoption: Inadequate Hardware, Ease of Use, Business Model, Security, Scaling and Interoperability are high on the list.

Tony O’Driscoll will moderate a panel discussion with CEOs from the vendor community to understand what are planning to do from a technology roadmap perspective to address these issues so that we can collectively drive increased adoption and get across the chasm.
Tony O'Driscoll, Professor of the Practice, Duke University’s Fuqua School of Business (moderator)
Chris Badger, VP of Marketing, Forterra Systems
Ron J. Burns, CEO, ProtonMedia
Howard Mall, VP of Engineering, ECS, Inc.
Greg Nuyens, Chief Executive Officer, Qwaq
Ed Heinbockel, Visual Purple LLC

 

 

 

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