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Anu Shukla
Offerpal Media

Anu Shukla founded Offerpal Media in June, 2007, with the vision of providing social application developers and other social publishers with a viable way to monetize their traffic. She has since grown Offerpal Media into the leading virtual currency monetization platform, generating significant revenue for social publishers while driving high value customers to online advertisers. A serial entrepreneur, Anu is also the founder and CEO of Mybuys Inc., the leading provider of personalized product recommendations for online retailers. Prior to Mybuys, Anu pioneered the category of Internet Marketing Automation as founder and CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR).












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