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Eric Hartness
Chief Marketing Officer
PlaySpan

Eric Hartness, Chief Marketing Officer, leads PlaySpan’s Marketplace and microtransaction platform marketing efforts. Eric joined PlaySpan after almost nine years with Electronic Arts where he was most recently Vice President of Marketing for its Redwood Shores studio and hit games Harry Potter and the Order of the Phoenix, The Simpsons Game, The Godfather, and Dead Space. Previously, Eric led EA’s digital distribution and subscription businesses developing new online revenue streams and maximizing existing ones.

Prior to joining EA, Eric worked as a consultant with Acxiom and A.T. Kearney, where he developed CRM strategies for The GM Card, OnStar, GM Canada, and Sears. Eric also held marketing positions with R.L. Polk, Entergy, and Mattel.

Eric received a BSBA from the University of Arkansas, Magna Cum Laude, and an MBA from Harvard Business School.

 

 

 

 

 

 

 

 

 

 

 

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