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Conference Keynote

9:00 am - 10:30 am - Thursday September 24, 2009
Implementing Best Buy's Social Media Strategy

Gina Debogovich, Community Manager, Best Buy Co, Inc.
Jason Parker, Community Analyst, Best Buy Co, Inc.
Best Buy is leveraging social media across the entire corporation, rallying hundreds of employees across the country to engage with consumers online. The most recent activity: Twelpforce, a collective force of Best Buy technology pros offering tech advice on Twitter. Twelpforce is the latest addition to Best Buy Connected, which is billed as the voice of the Best Buy Employee. Find out what's working and why in this broad social media deployment from the major retailer.

Gina Debogovich
Community Manager
Best Buy Co, Inc.

Gina Debogovich is the Best Buy Community Manager. She provides strategic direction for the enterprise's online community engagements. Her team of Community Connectors moderate Best Buy's bilingual community forum - http://forums.bestbuy.com. She engages directly with customers on Twitter; appears in Best Buy's vlogs; and writes “Best Living,” one of Best Buy's blogs http://tinyurl.com/Gina-BBY. Through these engagements, Gina aims to showcase Best Buy as a concerned and connected retailer; bring the power of Best Buy’s people to customers in need and create meaningful communication in a virtual world. Gina has worked with online communication for over a decade and holds two graduate degrees, one in psychology and the other in IT.
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