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John Andrews
Managing Partner - Digital
Collective Bias
Formerly Wal-Mart manager of emerging media

John Andrews led Wal-Mart’s adoption of marketing technology platforms to deliver on core brand. As the marketing lead for many cross-functional teams, he helped to implement Wal-Mart’s community tools including Connect &Share™ and elevenmoms.com. His previous experience includes more than 11 years of experience in marketing with Sara Lee Apparel, Eastman Kodak, Newell Rubbermaid and Implus Footcare along with technology marketing experience with Verbatim and PictureVision. He is an adjunct marketing professor for Northwest Arkansas Community College and University of Phoenix teaching various marketing, retail and web strategy classes. He is also a member of The Blog Council and The Word of Mouth Marketing Association and serves of the board of the Bentonville/Bella Vista Chamber of Commerce.









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