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Matt Mihaly
Sparkplay Media

Matt is a veteran of virtual worlds and MMOs. In 1996, he founded Iron Realms Entertainment and pioneered the virtual goods sales model with its first MUD – Achaea, Dreams of Divine Lands. Soon thereafter, he invented the dual-currency model, allowing players to trade time for money. As CEO, Matt led Iron Realms to over forty-five successive profitable quarters and established Iron Realms as the leading developer in MUDs. He subsequently founded and is CEO of Sparkplay Media, a venture-backed company producing best-in-class 3d MMOs in a browser. Matt holds a BA in Government from Cornell University and lives in Mill Valley, CA.











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