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Michael Bellavia
Animax Entertainment

Michael Bellavia is the President of Animax Entertainment, www.animaxent.com, a digital agency that is a leading producer of branded entertainment and cross platform media. Winner of the first broadband Emmy Award, Michael has been with Animax since its inception in 2001 acting as a producer or executive producer on all of the company’s client engagements including virtual worlds, games, websites, mobile apps, video, TV shows, DVDs, a range of other social media. In addition to working with kids and youth oriented entertainment and toy brands including Disney, Nickelodeon, Neopets, Sesame Workshop, and Spin Master on client engagements, Animax recently began production on POPZILLA, its original animated show, which will air on MTV in the Fall of 2009. Prior to Animax, Michael was a Lead Strategist at Concrete Media, a boutique interactive agency, and worked in business development and marketing at several entertainment studios and production companies including Sony. He is on the Board of Delegates for the New Media Council of the Producers Guild of America, a mentor for AFI's Digital Content Lab, and has spoken at Engage Expo (formerly the Virtual Worlds Summit), NAB, Ad-Tech, OMMA, the UK's e-com Law and KidScreen Summit. Michael has an MBA from Columbia Business School and a BS in Engineering from The University of Michigan.












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