Michael Brito
Social Media Strategist
Intel

I blog, communicate and build relationships with other people. I Twitter actively. I believe that marketing is good; and if you love your customers they’ll love you back and tell people about it. I believe that business results are critical but should not be the driving force behind connecting with people. I believe in being real, authentic and human. I believe that consumers are real people with real passions. Let’s start treating them that way. I am a recovering direct marketer. I have learned that conversations are more valuable than conversions; even though they are more difficult to measure.