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Michael Gluck

Michael Gluck is the President of VGMarket, a market research firm specializing in the video game industry. VGMarket has conducted playtesting, concept testing, and online survey research for franchises including but not limited to Mafia Wars, The Sims (The Sims 3, SimCity, The Sims Stories, MySims), Battlefield, Dead Space, Dragon Age, Lord of the Rings, Command and Conquer, Dark Void, The Godfather, Rolando, Brutal Legend, and Need for Speed. Clients include Zynga, EA, 2K, Capcom, Ubisoft, Smith & Tinker, Trion World, ngmoco, and PlaySpan. With playtesting for under $3,500 per group and 72 hour turn-around on final reports, VGMarket is widely regarded as the best value in video game market research.











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