Michael Gluck is the President of VGMarket, a market
research firm specializing in the video game industry. VGMarket has
conducted playtesting, concept testing, and online survey research for
franchises including but not limited to Mafia Wars, The Sims (The Sims
3, SimCity, The Sims Stories, MySims), Battlefield, Dead Space, Dragon
Age, Lord of the Rings, Command and Conquer, Dark Void, The Godfather,
Rolando, Brutal Legend, and Need for Speed. Clients include Zynga, EA,
2K, Capcom, Ubisoft, Smith & Tinker, Trion World, ngmoco, and PlaySpan.
With playtesting for under $3,500 per group and 72 hour turn-around on
final reports, VGMarket is widely regarded as the best value in video
game market research.
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