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Conference Keynote

9:00 am - 10:30 am - Wednesday, September 23, 2009
A New Approach To Virtual Goods
Trip Hawkins, Chairman and CEO, Digital Chocolate
The game industry is undergoing an exciting period of disruption from innovative products. Trip Hawkins, Chairman and CEO, Digital Chocolate and the founder of Electronic Arts, will announce and explain a new game service that gives a virtual item “platform power” across a variety of games, networks and devices. Trip has been a new media pioneer for 30 years. Join us at Engage! for an exclusive look at what's next.


Trip Hawkins
Chairman and CEO
Digital Chocolate

Trip Hawkins is Chairman and CEO of Digital Chocolate, a creator of innovative mobile phone applications for life, work, and play.

Trip is responsible for the strategic focus, overall direction, and performance of the company. Trip has been a new media pioneer for 30 years. Early in his career, Trip played a key role in defining the personal computer at Apple. He went on to found Electronic Arts and built the company into the industry leader. Trip also founded 3DO, a pioneer in digital video, network gaming, and social communities. The author of three patents, Trip introduced the use of celebrities and athletes in video games, and his design credits include award-winning best-sellers such as John Madden Football, Army Men, M.U.L.E., Doctor J and Larry Bird Go One on One, and High Heat Baseball. Trip received an MBA from Stanford University and developed his own major at Harvard University, where he graduated magna cum laude with a degree in Strategy and Applied Game Theory. He was also the first business executive to be inducted into the Hall of Fame by the Academy of Interactive Arts and Sciences.














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